Trade Marketing Assistant Manager
鰂魚涌, 香港
source : Dairy Farm

The Job

Integrated Marketing Planning

  • Assists in the development and execution of the marketing calendar, including the selection of the event’s nature, timing and applicability to categories and channels
  • Designs events and promotions across categories and channels, which works closely with the commercial team to strengthen the brand equity
  • Marketing Channel Management

  • Understands the mix of marketing channels, optimises the efficiency of each channel
  • Monitors the competition communication activities and anticipate their future moves
  • Promotion Management

  • Understands and adequately uses various tools and techniques to promote products and deliver successful promotions to the target customers
  • Oversees the promotion process, ensure the respect of promotion milestones, planning and budget, ensures the presence and performance of promoters, the product availability and the visual presentation of the offer to customers.
  • Manages relationships with PR agencies and vendors supporting the customer engagement programs including media and social media agencies and interactive agencies
  • Works with media and creative agencies for media planning and development of promotional materials including TVC, print advertisement and instore POSM for both national and store level activities
  • Event Management

  • Understands the seasonality of events and follows the event calendar independently in order to deliver the scheduled events as per the plan, including communications and on-site execution
  • Leads the execution of the key marketing initiatives across categories and channels
  • Coordinates and assists in the development of new events, focusing on the creation of an exciting, outstanding customer experience which will boost the customer’s sense of engagement with the brand
  • The Person

  • Bachelor degree in Marketing / Business Administration or related disciplines
  • Minimum 3 years of marketing experience with hands-on trade promotion and advertising experience
  • Strong in stakeholder management, self- motivated with excellent communication and interpersonal skills
  • Creative, adaptable, high learning agility
  • Well-organized, enjoy working in fast paced organization
  • Good command of both written and spoken English and Chinese
  • Experienced in FMCG or retail industry is an absolute advantage
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