Marketplace Category Associate Specialist
Carousell Group
Hong Kong

Carousell is the leading classifieds group in Greater Southeast Asia on a mission to inspire the world to start buying and selling, and to make secondhand the first choice.

Founded in August 2012 in Singapore, the group has a leading presence in eight markets under the brands Carousell, Mudah.

my, Cho Tot, OneKyat, Ox Street and Refash, serving tens of millions of monthly active users. We have three technology development centers in Singapore, Taiwan, and India, as well as offices in Hong Kong, Malaysia, Philippines, Indonesia, Myanmar, and Vietnam.

Carousell is backed by leading investors, including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell.

  • Our culture is made up of hiring, developing, and promoting people who embody our values of solving problems for our users;
  • having a mission-first mindset; being relentlessly resourceful; caring deeply; and staying humble to constantly improve.

    Together as an Organisation, we make magic happen.

    You will :

  • Review and analyze category data to develop insights, recommend improvements and drive user growth and marketplace health;
  • Define the category strategies focussing on a few key strategic sub-categories at first;
  • Undertake user research and use data to understand our category consumers behaviours and to define our long term strategic and communication framework;
  • Work with Marketing team to ensure that category related content is a part of our day-to-day marketing communications;
  • Work closely with the Monetisation / Sales team to grow category revenue alongside user growth;
  • Conduct regular detailed analysis into search terms, browse behaviour, conversion funnels to identify possible areas of improvement of our product or marketing comms.;
  • Build and maintain relationships / networks with relevant stakeholders, in ways that help to deliver strategies / plans as a whole, and with smooth and timely delivery;
  • Work with product teams across squads to ensure that the needs of the category are being addressed in future roadmaps;
  • Perform experiments in collaboration with marketing and / or product teams to validate hypotheses and continually improve customer experience of these categories.
  • You will have :

  • 3 years or above in category or data analytics capacity
  • Bachelor's degree
  • Proven analytical skills
  • Strong stakeholder management skills
  • Strong team player and self-starter
  • Good understanding of Hong Kong market
  • Proficiency in both English and Cantonese preferred because this role requires you to work closely with our Hong Kong stakeholders
  • You might also have :

  • Solid marketing analytics and / or marketing campaign and / or SEO,SEM,CRM experience preferred
  • Experience with LOOKER and / or Salesforce
  • Note : Due to the high volume of applicants. Only shortlisted will be notified.


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