Category Manager (Global Marketing)
Lee Kum Kee USA
Hong Kong

Responsibilities :

  • Understand category core consumer needs, consumption occasions, purchase motivations to identify core business opportunities and priorities for assigned categories
  • Monitor global market trend and key competitors to run business analysis
  • Derive category strategies and portfolio expansion in terms of
  • Developing category strategy roadmap and product positioning
  • Leading development of global innovation and renovation
  • Enhancing product taste and application performance
  • Driving product cost optimization and competitiveness to attain our desired
  • Collaborate with markets to create synergy (1+1>
  • 2) and to share best practice

  • Act as the bridge between Headquarter and markets with Market Facing responsibility
  • Work with key stakeholders including production, legal, technical services (i.e. R&D, Regulatory Affairs, Packaging Development), finance etc.
  • to support markets to develop NPDs with winning edge and campaign

    Requirements :

  • Degree in marketing or business administration
  • Minimum 5 years category management experience in FMCG with solid experience in new product development
  • Regional working experience is a must and China experience is preferred
  • Strong analytical skills to identify business opportunity and anticipate market dynamic
  • Strong strategic thinking with CAN-DO attitude
  • Demonstrate judgment to define category development towards company goal
  • Pursue innovation and change with a mindset of continuous improvement
  • Effective communication and influencing skills including presentation and writing skills
  • Strong interpersonal skills and high EQ
  • A team player to drive company goal and core value
  • Must be willing to relocate in future
  • Proficient in MS Word, Excel and PowerPoint
  • Proficient in spoken and written Chinese and English, Mandarin is a plus
  • We offer competitive salary package and attractive fringe benefits including life insurance, medical & dental to the right candidates.

    We also offer free lunch and free shuttle bus service.


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