Senior Manager, Marketing Analytics (HK)
Hong Kong

What you'll do

  • Lead company efforts in defining marketing data needs
  • Coordinate with business units and engineers to develop business analytics frameworks, dashboards and reports
  • Ensure accuracy of data (e.g. from tags) and work with product / dev teams to manage single version of truth
  • Develop data models from various sources and channels (e.g. paid search, programmatic inventory, CRM)
  • Drive analysis to assist local teams in tracking KPIs, deep diving into challenges and quantifying opportunities, data-
  • driven recommendations to measure the impact and efficiency of new products, campaigns and business processes

  • Write queries and perform ad hoc data analysis
  • What you'll need

  • Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Marketing, or Business Communications
  • 3-year experience in data analytics and business intelligence
  • Familiar with data visualization tools and Strong in SQL and / or Python
  • Deep experience with marketing tags / pixels, clickstream / event / activity management, and web analytics tools
  • A start-up attitude - highly collaborative with an entrepreneurial, roll-up-your sleeves attitude that's not afraid to work independently when required.
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