Marketplace, Merchandising Manager, Licensing
VF Corporation
ASIA HKG Kwun Tong Office

Job Ad

Position / Title : Manager, Marketplace Merchandising - Licensing

Function : Product

Geographic Scope : Licensee markets, including Japan, India, Taiwan & Philippines

Revenue / Business Scope : All Vans product categories (footwear, apparel & accessories) in APAC licensee market

Reporting Manager (Designation) : Position Reporting Into Sr. Regional Merchandising Manager, Strategic Accounts

Dotted Line : 0

Location of Position : Hong Kong

Role & Responsibilities :

Job Definition (Key Purpose of the Job) :

The Regional Merchandising Manager for Licensee Markets will be responsible for owning and championing the licensee account merchandising strategies on a seasonal basis, ensuring they support the global product vision and regional marketplace strategies.

This person will work closely with global and regional partners in sales, product, marketing, quality, and legal, to ensure the licensee business is aligned with the overall brand strategy.

Key Result Areas :

1.Manage all product communication between licensees and Vans, including briefs, CAD’s, linelists, and other relevant reports and documents related to product and merchandising.

2. Develop processes centered around the planning and execution of product merchandising strategies and align closely with regional and global objectives to drive mutual profitability between Vans and licensees.

3. Partner closely with regional sales and marketing counterparts to ensure brand is properly positioned within licensee retail and distribution locally, through the product lens.

4. Through on-going analysis, build assortment, SKU plans and forecasts according to seasonal direction established by Global and Regional teams.

5. Coordinate with regional sales and marketing counterparts to ensure licensees execute approved product merchandising plans seasonally.

6. Provide input to relevant regional and global teams with product and merchandising information as needed (contract negotiations, new contract terms, etc.)

7. Guide licensees with design and production requirements for producing Vans products locally. Analyze and approve products following regional and global direction and requirements for the brand.

8. Liaise with global counterparts to verify legal, design and quality standards are met for the brand.

9. Lead product and merchandising presentations and discussions for Licensees’ at seasonal sales meetings held in Asia Pacific.

Competency Requirements :

  • Communication
  • Product knowledge
  • Trend analysis
  • Planning & Organizing
  • Understanding of Vans brand
  • Adaptability
  • Driving for results
  • Continuous Learning
  • Functional Competencies

  • Microsoft- especially Powerpoint and Excel
  • Strong verbal and written communication skills; ability to present
  • Ability to think and act strategically
  • Comfortable in self-starter environment
  • Ability to work / communicate with all levels within the organization
  • Develop collaborative and diverse relationships
  • Ability to motivate and influence cross-functional departments to work together towards results
  • Analytical skills : Working knowledge of line planning, forecasting, sales data, and market trends
  • Experience

    Minimum Relevant Experience : 5+ years of related professional experience within the footwear and / or apparel / accessory licensing industry

    Minimum Supervisory Experience : n / a

    Academic Qualifications

    Minimum Degree Held : University

    Language Proficiency :

  • Fluent in : English
  • Other languages : Japanese
  • Specific Working Conditions

    Frequency of Travel : Willingness to travel through the region and occasional trips to USA (HQ).

    Other Specific Working Conditions : Bend, lift, open and move product depending on need

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