Media Lead, Digital Marketing Pod
Standard Chartered
Hong Kong, Hong Kong,
5天前

About Standard Chartered

We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.

To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.

We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation.

This in turn helps us to provide better support to our broad client base.

The Role Responsibilities

Strategy

To work in a highly independent performance-based scrum team to drive significant uplift in digital acquisition through the adoption of new Adobe Martech and agile working methods.

The individual will need to make sharp and independent decisions in working with our media partners and business teams on the media strategy to directly drive effective digital acquisition.

It is expected the incumbent will require to make timely decisions on media as well as to have a medium to long term planning ability to shape our holistic strategy on digital acquisition.

It is crucial for the title holder to stay ahead of the constant evolving digital marketing scene and to be able to identify the right solutions that are applicable for delivering aggressive business targets, clearing roadblocks by articulating complex and technical jargon in a manner to stakeholders to drive change.

Business

The role willprimarily be responsible for devising the media strategy to deliver the agreedOKRs (Objectives and Key Results) as agreed with the business and acquisitionpod lead.

The scope and definition of the accountabilities could still beexpected to evolve given the pace of change in digital marketing and theintroduction of new marketing tech stack over time.

  • The role will require the building of relationships and identify strategic media partners to collaborate with to drive further sales growth and implement effective measurements.
  • He / she will also need to keep track of competitor’s media and digital acquisition strategy, provide insights and devise appropriate action plans and counter measures.
  • The role will also act as the marketing lead for the Data Management Platform to ensure optimal targeting and return on our Marketing ROI.
  • It is expected over time, the role will support other markets in the Group and in the region as a Centre of Excellence.

    Processes

    He / she will beresponsible for E2E data tracking by aggregating paid media knowledge acrossGoogle & Adobe platforms and ensuring up-to-date performance tracking ofpaid media performance.

    He / she need to possess the ability to analyse trends,gaps and identify corresponding strategies to close gaps and upliftperformance.

    The processesbeing managed are relatively new to the Bank and the individual will need tohave the dedication and ability to influence key stakeholders to drive change.

    People and Talent

    This is a specialist role and the reporting line will be to the Head of Retail & Digital Marketing as well as accountability to the scrum master / pod lead.

    The individual will need to be able to navigate through change and uncertainty given the new methods being piloted.

    Regulatory & Business Conduct

  • Display exemplary conduct and live by the Group’s Values and Code of Conduct.
  • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank.
  • This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.

  • Lead the pod team to achieve the outcomes set out in the Bank’s Conduct Principles : Fair Outcomes for Clients; Effective Financial Markets;
  • Financial Crime Compliance; The Right Environment.

  • Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
  • Key Stakeholders

  • Internally, the role will need to interact closely with other pod members (currently at Band 4 and 5) on a day-to-day basis as well as providing regular updates to local and group RB Manco teams as this is a new role piloting agile method, the staff will need to have strong communication skills to articulate to a diverse set of individuals and teams from different backgrounds and nationality.
  • The nature of the interaction will be a combination of explaining more technical terms of digital marketing and influencing decisions to get buy-in for new trials.

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