Brand Manager
Hong Kong

Responsibilities :

  • Work cross-functionally to drive the strategic development, planning, and execution of integrated marketing programs, campaigns, and processes - with a sharp focus on internal brand awareness initiatives that reflect the core brand identity of HBX.
  • Assist the Global Marketing Director in leading the ideation and execution of 360 marketing plans by working cross-functionally with teams including Marketing, Special Projects, Regional Teams, Buying & Merchandising, Creative & Content Production, and more.
  • Provide project management support across Brand Marketing and Content projects, ensuring all are executed on time and on budget.
  • Drive marketing efforts across the organization while bringing creative ideas to execution and delivering concepts to customers in support of our ambitious growth objectives.
  • Develop clear & thoughtful creative briefs for Creative & Content teams to create best-in-class assets.
  • Manage multiple critical, time-sensitive, and high-visibility projects within the Brand and Content teams.
  • Build strong relationships throughout both the HBX team and the wider HYPEBEAST organization and optimize cross-departmental workflows.
  • Prepare Weekly and Monthly reporting ahead of standing meetings and in advance of wider business forums.
  • Requirements :

  • 5+ years of brand marketing, project management, creative operations, or related experience; knowledge of the luxury fashion industry and e-commerce landscape is a must.
  • Strong written and verbal communication skills in English; proficiency in other languages is a plus.
  • A highly creative and non-traditional thinker who is comfortable working in a dynamic, fast-paced environment.
  • Demonstrates experience in creating and implementing digital initiatives that are scalable for high growth trajectory.
  • Exceptional organizational, interpersonal, communication, and time management skills, as well as the ability to prioritize, multi-task, and focus.
  • Able to develop influential and collaborative relationships across teams and functions, and articulate a vision that inspires colleagues and customers alike.
  • Passionate about fashion, e-commerce, and HYPEBEAST culture.
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