Wavemaker | Performance Executive
Wavemaker
Hong Kong, Hong Kong
2天前

Description

Reporting of the role

This role reports to the Performance Director and work closely with Senior Specialist

3 best things about the job :

  • You will have the opportunity to work on clients giving you lots of exposure at your earlier stage of career
  • Opportunity to learn from the best in media and performance campaigns for top tier clients
  • Opportunity to expand the learning on Performance as part of a growing centre of excellence for the agency.
  • In three months :

  • Understand the setup of the agency teams and client performance and digital ad operations requirements
  • Seamless implementation of the workflow processes for performance-based campaigns and ad operations (including tagging through DCM, Sizmek, IAS, and our proprietary tools
  • Sound understanding of all biddable platforms on an operational / implementation level
  • In six months :

  • Have a full understanding of all key accounts and their performance and ad operations requirements
  • Have a full understanding of all biddable platforms on an operational / implementation level
  • In 12 months :

  • Fully conversant in all latest upgrades and enhancement of biddable platforms and SEO
  • Increased the adoption of SEO and other biddable services
  • key metrics and benchmarks for different biddable platform formats.
  • Amplified client knowledge on strategic approach of biddable platforms
  • Responsibilities of the role :

  • Support supervisor on key functions include but not limited to Media Planning, Buying and Trafficking
  • Participate in monitoring and evaluation on the effectiveness of different media channels.
  • Identify appropriate media strategy and tactic, with the guidance from supervisor on planning, implementation (ad operations), and reporting of Performance and digital campaigns across multiple brands
  • What you will need :

  • Degree in any discipline, major in Marketing information management, business, mathematics would have an advantage
  • Able to manage multi task and have a good interpersonal skills
  • Good at numbers and have attention to details
  • Able to work independently but also a good team player
  • Passionate to pursue career in media / digital industry
  • Proficiency in written and spoken English and Chinese
  • Preferably around 1 year working experience in media agency or performance marketing
  • Fresh graduates are also welcome
  • About Wavemaker

    Wavemaker is a billion-dollar revenue agency that sits at the heart of GroupM and WPP. Our ambition is to be the most distinctive and admired media, content, and technology agency in the world.

    Wavemaker is a global network that operates locally in over 90 countries and 139 offices. We are aligned behind our purchase journey obsession, and we help our clients translate audience behaviours and insights in to smart decisions for today and tomorrow.

    Our commitment to our clients it to be the Future Makers’. We demonstrate this in how we think, how we work and our relationship to technology and content to better serve their needs.

    We are leading the way in re-inventing the role of a media agency in the digital age, embracing media planning and buying, but fit for the modern marketing requirements of seamlessly connecting media, content, and technology.

    To do this, we attract experts from diverse backgrounds that can share in our vision for the future.

    We believe in the essential relationship between the vitality of our 8,500 people globally and our commercial success. This can best be encapsulated in the values we uphold, and the way in which we demonstrate our commitment to them.

    We are Passionate, Agile, Collaborative, Entrepreneurial, and Diverse (PACED).

    Hong Kong market overview

    Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continue to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%.

    Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

    If you want a future in media and communications, and believe in Hong Kong’s belief of work hard, play hard , there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.

    GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength, so we respect and nurture their individual talent and potential.

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