Alipay Payment Services Hong Kong Limited Senior Manager, Public Relations & Media Relations
Hong Kong

Job Description

Support AlipayHK JV’s CMO line to take lead for all marketing activities, including branding, public relations, digital and integrated advertising plan, social media management, website management, SEO / SEM, KOL line-

up and social data & ad track management

1.Foster development of the brand, identity and PR strategy with creative solutions to support achieve business goals

2.Lead to govern PR and media management guidelines and best practices, and optimise productivity across teams, in-house vs.

external resource and to improve efficiency on PR and media relations

3.Responsible for writing press release, PR pitch, management speech, company publication, arranging media tours and perform industry monitoring to increase public awareness and to promote goodwill

4.Manage and handle media enquiries and public relations to influence public opinion or promote ideas and services

5.Direct development of public appearances and informational communications and to manage media and influencers relations to maintain favorable public and stockholder perceptions

6.Approach project challenges with a focus on interpreting / developing the brand whilst also communicating message in an engaging and creative way

7.Identify trends and key group interests and concerns to provide ideation, PR angles and deep business insights for stories creation and business decisions to enhance public education

8.Manage internal stakeholders, external or third party vendors to ensure materials are on-brand and fully complied

Job Requirements

1.8 years’ PR experience with exposures in digital PR and social media, strong industry networking, business sense and excellent execution capacity from relevant industry

2.Professional experience in relevant industries such as Tech, FinTech and Payment areas are preferred

3.Seasoned communicator with strong interpersonal and presentation skills with well-versed command and literacy of the English and Chinese languages to clearly articulate ideas and possess commercial understanding

4.Excellent problem solving skills and capable to iterate decisions when questioned

5.Remarkable track record in driving PR initiatives, attentive to details in efficient manner, multi-task and establish and drive high priority initiatives

6.Passionate, proven competencies to think creatively and strategically and ability to work in a fast-paced, innovation-oriented, matrix environment

7.Professional work attitude with ability to receive constructive criticism

8.A start-up attitude highly collaborative with an entrepreneurial, roll-up-your sleeves attitude

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