Duties include :
Work closely with account lead to deliver integrated media strategy and plans based on client requirements and KPIs
Provide integrated media planning expertise / consultancy to our client
Responsible for planning and campaign management across all media channels
Ensure tracking of campaign performance (Ad-serving, KPI tracking and ongoing optimization) and use of internal digital / analytics tools and technology
Prepare budget summaries, accurate campaign follow-ups and comprehensive reporting with ability to deliver strategic insights / recommendations based on data
Management of client deliverables and expectations
Connect with key local and regional vendors as well as tool / technology developers to develop unique opportunities for the client and keep tracks of market trends by using industry tools and other research methods
Minimum Requirements :
Minimum 4-5 years hands-on integrated media planning experience
Experience in working directly with clients, other agency partners and vendors
Strong knowledge across key offline (TV, OOH, Print) and digital channels (social, mobile, programmatic, search, affiliates, etc.)
Familiar with Ad Serving and tracking technologies
Understanding of DSP’s, programmatic platforms and how automation can be applied to media buying
English and Chinese language fluency.
Exceptional verbal / written communication
Attention to detail with advanced Excel / PPT skills
Knowledge and Skills :
Passion for integrated media planning and in particular digital; Interest in educating clients / peers and promoting growth
Understanding of how to integrate digital within wider marketing / media plans
Entrepreneurial, objective and independent thinker must be willing to learn and develop knowledge of new technology
Teamplay who proactively contribute to a collaborative culture and values of the agency
Provide insights and develop knowledge in the following areas :
Media trends and landscape
Program types (lead generation, sales)
Digital performance best practices
Measurement (understand the best metrics for optimization depending on
Skills : Contract Type :
Contract Type : Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination.
We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
Due to high volume of applications, only eligible or matching candidates will be contacted by us.