Manager, CRM Brand Marketing & Partnerships, Great
Hong Kong

Location : Hong Kong

Hong Kong

Working alongside a professional team in the Group’s Corporate Head Office based in Hong Kong, we are seeking for a Manager, CRM Brand Marketing & Partnerships to join the Sales & Marketing Greater China Team.

This role will report to Regional Director - Digital Customer Experience & Marketing based in Beijing, and this role is responsible for developing and implementing customer relationship management and brand marketing strategies for the Greater China Shopping Arcades that support the Greater China Sales & Marketing and CRM Programme objectives.

Work for a highly prestigious and renowned hospitality group

Be part of the professional team to work on the Group’s regional projects

Exceptional medical and pension benefits

Key Accountabilities

Develop annual Greater China Shopping Arcade’s strategies and activities that will be activated via the Greater China CRM programme and traditional sales and marketing channels to increase customer traffic, sales, and loyalty

Measure, track and analyse each Shopping Arcade promotion to support ROI

Responsible for managing outside agencies and consultants such as design, print, copywriters, photographers, video producers that are required to execute strategies and activities

Produce all shopping arcade promotions, brand marketing and leasing materials according to The Peninsula Hotels brand guidelines

Identify, develop, and foster strong relationships with shopping arcade tenants and luxury consumer brands both in and out of the Shopping Arcades for potential brand partnerships to increase member guest engagement

Collaborate closely with the CRM Manager, Greater China to ensure tenant and customer strategies and activities support the Greater China S&M and Greater China CRM programme objectives, as well as developing and managing brand partnerships and offers.

Manage Greater China Sales & Marketing annual shopping arcade marketing budget

General requirements

University Degree or above in marketing or equivalent field

8-10 years’ experience in CRM and brand marketing

Greater China Loyalty program marketing and management experience in consumer luxury or hospitality industry is essential

Business level English, Mandarin, and Cantonese with excellent writing and presentation skills

Good data and customer analytics skill

Occasional business travel to Mainland China

We are delighted to receive your CV for further consideration.

HSH was first established in 1866 and was one of the first companies to be listed on the Hong Kong Stock Exchange. HSH owns and operates some of the world’s finest hotel proper ties under The Peninsula brand, with ten operational Peninsula hotels in exceptional city centre locations in Asia, US and Europe, and a further three under development in London, Istanbul and Yangon.

The group’s portfolio also comprises strategic real estate assets and tourism assets, including The Peak Tram one of Hong Kong’s most popular tourist attractions.

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