Manager, Regional Business Development, Performance Chemicals Asia Pacific
Hong Kong, Hong Kong


At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility.

Our portfolio is organized into six segments : Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions.

BASFs Asia Pacific regional headquarters is located in Hong Kong and had 390 employees by the end of 2020.

Objectives of the Position

As part of the Regional Business Development, Downstream Convertors team, you will :

  • Drive new revenue growth for BASF Plastic additives business in Asia Pacific at downstream convertors
  • Lead and coordinate the business development activities focusing on Future Mobility and Electrical / Electronics within APAC markets
  • Main Job Responsibilities

  • Develop comprehensive marketing strategy including Multi Generation Application Plan & Roadmap for downstream markets in Asia Pacific with the aim to maximize growth, market share, profitability etc
  • Develop new contacts & build multi-level relationships in assigned industry segment to expand the BASF business network and identify the key decision makers and influencers along the value chain in downstream markets
  • Engage & develop business case with leading customers to address the innovation requirements for Future Mobility and Electrical / Electronics Markets
  • Drive & support new product launch & marketing activities for R&D product developments in Asia Pacific
  • Raise awareness in sustainability topics by equipping sales team with knowledge to promote sustainable product solutions in plastic additives
  • Analyse market intelligence including products, market trends, competitors, capacities, and market regulations
  • Proactively manage Market Opportunity & growth projects in CRM tools and regional topics
  • Support customer events & digital marketing. Development of new communication strategy for example the exhibition, conference, and roadshow.
  • Requirements

  • Bachelors degree in Polymer Science / Chemistry / Business Administration / Management studies or relevant disciplines
  • Minimum 7 years sales and marketing experience in Chemicals preferably plastics or plastic additives
  • Excellent command of written and spoken English, Mandarin is a plus
  • Able to work in diverse levels of international and local collaboration, flexible in agile environments and multi-disciplinary teams
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