Product Manager (Digital Marketing )
Neo Derm Group Ltd.
Hong Kong
1天前

Responsibilities

  • Assist the Senior Manager to plan and implement innovative digital marketing strategies to achieve business goal
  • Lead the development of ATL communications for brand building and new customer acquisition through digital channels, including social media, SEM / SEO, KOL endorsement, video production, media planning, and website development
  • Analyze market landscape and consumer insights to identify business opportunity in the category
  • Monitor business results and campaigns effectiveness
  • Work closely with promotional partners, suppliers, operations, developer, advertising and media agencies on marketing initiatives
  • Adheres to the brand’s marketing, branding, programming and security guidelines
  • Accountable for A&P budget control and sales analysis
  • The Successful Candidate

  • University graduate in Marketing, Business Administration or related disciplines
  • Minimum 5 years relevant experience in brand or product management
  • Strong in digital marketing with exposure managing social media is a must
  • Proven track record in designing and implementing digital marketing programs in Hong Kong
  • KPI driven and able to work under tight timeline
  • Alter to social listening and data analytics trend
  • Good command of both spoken and written English and Chinese (including Mandarin)
  • Strong leadership with excellent communication and influencing skills
  • Strategic thinker with demonstrated experiences in brand building and positioning
  • Candidate with agency / production house background preferred
  • Innovative, tenacious, self-driven and passionate
  • Able to work independently and under pressure
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