Senior Manager, Communications, Coatings Solutions Asia Pacific
BASF East Asia Regional Headquarters Ltd.
Quarry Bay, Hong Kong

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility.

Our portfolio is organized into six segments : Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions.

BASFs Asia Pacific regional headquarters is located in Hong Kong and had 340 employees by the end of 2021.

Objectives of the Position

Reporting to the Senior Vice President, Coatings Solutions Asia Pacific, you will

  • Advise Regional Business Unit (RBU) Head and management team on all communications-related issues
  • Responsible for the RBUs core communications including market communications, public relations, internal communications, crisis communications and branding
  • Liaise with Global Communications of Coatings Solutions, Regional Corporate Communications and Country Corporate Communications, coordinate all relevant communications activities to ensure co-ordination and alignment in all communications related matters.
  • Lead and strengthen the EC communications organization in Asia Pacific
  • Job Responsibilities

  • Plan and implement marketing communications and activities for RBU based on product, market segment and customer strategies
  • Implement public relation strategy in all forms of media especially in digital platforms, while fostering good working relationship with external media parties
  • Advise and support the RBU Head in delivering efficient communication within the RBU, the Division and the Region by developing and implementing internal communication and employee engagement tools such as internal publications, bulletins, online etc.
  • Establish comprehensive and robust feedback mechanism in identifying emerging issues and support their successful resolution with all media-related stakeholders in various countries
  • Develop and implement a consistent product branding strategy and leveraging branding opportunities within the RBU as part of the global branding strategy with systematic and continuous exploitation of branding opportunities
  • Requirements

  • Bachelors Degree in Marketing, Journalism, Mass / Digital Communication, or related disciplines
  • Minimum 13 15 years of relevant working experience in public relations, project management, and marketing communication, digital communications, preferably both in agency and in-house, of which minimum 6 years working experience in an international and multicultural environment
  • Strong competency in influencing and making impact among colleagues in driving change within the organization
  • Well-versed in intercultural management with strong business acumen in negotiation and understanding, especially in Asian markets and its cultures
  • Excellent creative and conceptual abilities (planning, analytical, creative, client and goal oriented) with digital, commercial and entrepreneurial mindset
  • Effective communication skills and customer relationship management
  • Flexibility to travel in the region (once international borders re-opened)
  • Excellent command of English, and preferably good Mandarin in both verbal and written communication skills
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