Assistant CRM & Digital Manager (40K)
ConnectedGroup
Hong Kong
16天前

Responsibilities :

  • Implement effective brand building and marketing programs by proactively working on digital advertising / communication, media plan, brand website, digital, social media and other channels.
  • Develop, plan and formulate strategies for Ecommerce platform for HK market
  • Initiate and executive digital customer engagement programs to tie-in with CRM roadmaps
  • Develop, plan and execute mechanics and work with retail team and third parties to support CRM programs, ranging from development, set up and launch program and on-
  • going review to maximize efficiency & effectiveness.

  • Manage the CRM system and run BI report for regular analysis and assist in defining the data strategy that supports the overall CRM database marketing requirements and develop a data road map which collects & delivers customer's data that provides insights / knowledge, help the business to develop better plans based on the learning from customer's data.
  • Allocate, control and review Ecommerce and CRM expenses within the given budget and ensure effective and efficient use.
  • Requirements :

  • Bachelor degree or above.
  • Minimum 7 years of solid experience in CRM, data analytics, marketing, project management, loyalty programme with a sizeable organization, preferably Retail / Fashion / Sports sector.
  • Strong in MS Excel, database platform, Google Analytics and other analytics tools
  • Creative and highly resourceful with strong strategic thinking, organizing, analytical and reporting skills
  • Excellent interpersonal skills with synergy orientation
  • Ability to work independently under pressure and meet challenging deadlines
  • Excellent spoken and written communication in English and Chinese
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