Implement effective brand building and marketing programs by proactively working on digital advertising / communication, media plan, brand website, digital, social media and other channels.
Develop, plan and formulate strategies for Ecommerce platform for HK market
Initiate and executive digital customer engagement programs to tie-in with CRM roadmaps
Develop, plan and execute mechanics and work with retail team and third parties to support CRM programs, ranging from development, set up and launch program and on-
going review to maximize efficiency & effectiveness.
Manage the CRM system and run BI report for regular analysis and assist in defining the data strategy that supports the overall CRM database marketing requirements and develop a data road map which collects & delivers customer's data that provides insights / knowledge, help the business to develop better plans based on the learning from customer's data.
Allocate, control and review Ecommerce and CRM expenses within the given budget and ensure effective and efficient use.
Bachelor degree or above.
Minimum 7 years of solid experience in CRM, data analytics, marketing, project management, loyalty programme with a sizeable organization, preferably Retail / Fashion / Sports sector.
Strong in MS Excel, database platform, Google Analytics and other analytics tools
Creative and highly resourceful with strong strategic thinking, organizing, analytical and reporting skills
Excellent interpersonal skills with synergy orientation
Ability to work independently under pressure and meet challenging deadlines
Excellent spoken and written communication in English and Chinese