PR Manager
Amazon.com
Causeway Bay, HK
8天前

Overview : Amazon Web Services (AWS) seeks a creative, self-motivated, well-connected and experienced public relations professional to drive the AWS communications programs in Hong Kong and Taiwan.

In this role, the candidate will be responsible for developing and executing an integrated communications strategy, including content development, and arranging media interviews and events to enhance AWS’s thought leadership position in Hong Kong and Taiwan.

The right candidate will possess extensive media relations skills, and excellent social media experience and relationships, as well as be expert at pitching media opportunity to drive deep signature articles and customer success stories.

They will also provide great communications support for marketing events.

Reporting to the head of PR, Greater China, the role will work closely with internal business stakeholders and key partners and customers who are innovating through technology in their own businesses, helping them to effectively showcase their results so other customers can learn from their efforts.

This role is based in Hong Kong or Taiwan and will require periodic travel.

This role also includes the launch of new services in a way that maximizes positive coverage and awareness locally. Identifying and engaging with AWS’s partner and customers and the developing success stories for media opportunities and online content, will be another important responsibility.

Responsibilities :

  • Maintain a strong, current understanding of Hong Kong and Taiwan’s media landscapes and business, as well as media environment
  • Develop PR plans for innovation story telling by driving cross-functional communications with stakeholders
  • Identify and develop customer references for written success stories, for media relations, video testimonials, and public speaking opportunities
  • Identify trend-driven and customer-driven stories from within the organization, and work efficiently across a matrix organization to build and pitch stories to drive greater awareness
  • Work with company and partner spokespeople to ensure high standards of communications, provide training and guidance to speakers
  • Develop and successfully manage relationships with key media, technology bloggers, and AWS customers and partners
  • Manage Hong Kong and Taiwan PR agencies to ensure exceptional quality final deliverables for the projects; and manage the PR budget to ensure the best ROI
  • Qualifications : Desired Experience and Attributes :

  • Working in IT industry for 8+ years
  • Strong media relationships with top tier business, technology, vertical and general press
  • Well-established technology background and IT and cloud knowledge
  • Experience working with customers and partners and developing their stories
  • Fluent English skills for internal communications with regional and global team
  • Good communication skills for driving cross-function communications; comfortable in a matrix environment
  • Team player who is willing to roll up their sleeves to get the job done.
  • Outstanding attention to detail.
  • Positive attitude, creativity and bias for action.
  • Qualifications : Desired Experience and Attributes :

  • Working in IT industry for 8+ years
  • Strong media relationships with top tier business, technology, vertical and general press
  • Well-established technology background and IT and cloud knowledge
  • Experience working with customers and partners and developing their stories
  • Fluent English skills for internal communications with regional and global team
  • Good communication skills for driving cross-function communications; comfortable in a matrix environment
  • Team player who is willing to roll up their sleeves to get the job done.
  • Outstanding attention to detail.
  • Positive attitude, creativity and bias for action.
  • AWSCHINA

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