Description : :
Our client is a sizable MNC owning multi-luxury beauty brands with business around the world.
Perform business analysis and hence to formulate strategic annual CRM planning with the objective to maintain a high level of consumer loyalty of the brand
Plan and monitor a sizable amount of budgets for CRM activities as well as perform resources allocation and expenditures control based on the action plan and in line with planned monthly phrasing
Perform consumer behavior analysis through comprehensive study to derive meaningful indication and action plans
Develop and drive for the implementation of CRM action plans, including but not limited to membership promotion, partnership programs, etc.
Execute various CRM initiatives as well as perform forecasting and evaluate the effectiveness of each campaigns towards the KPIs as well as identify enhancement to maximize programs effectiveness
Develop CRM materials for both online and offline communications, including but not limited to direct mail, newsletter and promotion collaterals, etc.
Work closely with Product team and Sales team to drive for the implementation of CRM plans and ensure the alignment towards the objective
Perform procurement activities for gifts and define allocation strategy with innovation CRM rewards initiation
Requirement : :
Bachelor degree or above in any discipline
6 years solid experience CRM Loyalty Program management with hands on experience on sizable budget control and consumer behavior analysis
Good knowledge in MS Word, Excel and Powerpoint
Excellent command in both spoken and written English and Chinese