MISSION (Purpose of the Job) :
Marketing, Communications & Direction in Hong Kong, Macau & travel retail including Hainan
Create desirability for the brand and support sales to Boutiques and POS
To strengthen brand awareness & visibility in Hong Kong, Macau & travel retail including Hainan
Marketing & Communications budget forecast & management, digital strategies, trade marketing, visual merchandising and public relations strategies (Offline, Digital & Social Media), press management, corporate & local event management)
Maintain a strong relationship & communication with HQ to obtain their best and efficient support towards understanding local markets’ needs
Supporting Taiwan Marketing Manager for the above achievement
MAIN RESPONSIBILITIES :
EVENTS STRATEGY IMPLEMENTATION :
Events Organization & Management
To organize sales driven, creative and qualitative event with impactful ROI respecting Corporate guidelines in line with product deliveries
Close communication with creative agency to ensure qualitative event is planned and executed
Communicate & liaise with all parties towards the best arrangement to ensure business needs are met
Analyze & consolidate Results towards CRM & Retail Events to create strong synergy
Partnership Management
Manage global partnerships with Lamborghini, Pirelli, and explore other potential partnerships to help recruit new clientele
Work closely with retail team on creating and developing a strategic plan to recruit, retain & re-activate VIPs to reach Best ROI & CRM KPIs
MARKETING & COMMUNICATIONS :
A & P Budget Management
Overall A & P budget preparation, forecast, LE & LLE management, inclusive of Depreciation
VM, PLV budget management
Local marketing and communications calendar creation in close partnership with retail to reach sales target
Develop, Implement, and manage Marketing & Communications activations in line with product launches
Media & Advertising (with the support of Local Media Agency)
Strategic media buying (Online, Offline) to ensure HQ’s guideline is respected in terms of strategies, budget, split
Content partnership discussion to enhance Brand Visibility
Visual Merchandising & PLV Management
Proactively plan & implement relevant In-Store animation tailoring Global guidelines to local needs
Provide strategic ideas to HQ towards In-Store Animation in regards the local festivities to create stronger Visibility
Public Relations & PR Strategies
To develop and plan PR activities in line with Brand Strategy and product deliveries
Press management
Explore new media opportunities (online & offline) & strengthen Press Exposure continuously under defined budget
Mall PR & Digital Exposure
To ensure a strategic visibility on Brand’s Exposure on all Malls’ digital platform and collaterals in line with product deliveries
Dealers’ Communications Channels & gain visibility
Explore communications channels to increase exposure with target product focus to strengthen Sales
Marketing Analysis
Conduct marketing analysis of defined competitors in the region
Monitor watch forum and channel for brand safety and building actions
SPECIAL PROJECTS :
Implementation of Special Gifts for selective Festivities aiming at creating strong brand loyalty (Mid-Autumn Festival, Chinese New Year Red Packet), supporting the Asia Pacific Region
Brief and liaise with agency towards the project from concept development, content creation, sourcing, sampling, production to final product
OTHERS :
Business Plan, Task Force Business Review, Monthly & Quarterly Reports Preparation
REQUIRED COMPETENCIES
Education :
University graduate
Experience :
3-5 years working experience in luxury marketing and communications,
Strong network with Press and Media in the region is necessary
Strong network with luxury business partners is a plus
Preferability with Taiwan Market experience
Specific competencies :
Creative mindset and able to think out of the box
Strong analytical skills, details oriented, quick thinking, anticipation and decision making,
Strong Computer skills : Word, Excel and Power Point.
Languages :
Excellent in English both written and spoken (mandatory)
Cantonese both written and spoken (required).
Strong interpersonal and behavioral competencies :
Capacity to communicate with all parties involved : suppliers, Marketing, Sales teams.
Self-starter 
