MARKETING AND COMMUNICATIONS SENIOR MANAGER
Roger Dubuis
Hong Kong, HK, HK
5天前

MISSION (Purpose of the Job) :

  • Marketing, Communications & Direction in Hong Kong, Macau & travel retail including Hainan
  • Create desirability for the brand and support sales to Boutiques and POS
  • To strengthen brand awareness & visibility in Hong Kong, Macau & travel retail including Hainan
  • Marketing & Communications budget forecast & management, digital strategies, trade marketing, visual merchandising and public relations strategies (Offline, Digital & Social Media), press management, corporate & local event management)
  • Maintain a strong relationship & communication with HQ to obtain their best and efficient support towards understanding local markets’ needs
  • Supporting Taiwan Marketing Manager for the above achievement
  • MAIN RESPONSIBILITIES :

    EVENTS STRATEGY IMPLEMENTATION :

  • Events Organization & Management
  • To organize sales driven, creative and qualitative event with impactful ROI respecting Corporate guidelines in line with product deliveries
  • Close communication with creative agency to ensure qualitative event is planned and executed
  • Communicate & liaise with all parties towards the best arrangement to ensure business needs are met
  • Analyze & consolidate Results towards CRM & Retail Events to create strong synergy
  • Partnership Management
  • Manage global partnerships with Lamborghini, Pirelli, and explore other potential partnerships to help recruit new clientele
  • Work closely with retail team on creating and developing a strategic plan to recruit, retain & re-activate VIPs to reach Best ROI & CRM KPIs
  • MARKETING & COMMUNICATIONS :

  • A & P Budget Management
  • Overall A & P budget preparation, forecast, LE & LLE management, inclusive of Depreciation
  • VM, PLV budget management
  • Local marketing and communications calendar creation in close partnership with retail to reach sales target
  • Develop, Implement, and manage Marketing & Communications activations in line with product launches
  • Media & Advertising (with the support of Local Media Agency)
  • Strategic media buying (Online, Offline) to ensure HQ’s guideline is respected in terms of strategies, budget, split
  • Content partnership discussion to enhance Brand Visibility
  • Visual Merchandising & PLV Management
  • Proactively plan & implement relevant In-Store animation tailoring Global guidelines to local needs
  • Provide strategic ideas to HQ towards In-Store Animation in regards the local festivities to create stronger Visibility
  • Public Relations & PR Strategies
  • To develop and plan PR activities in line with Brand Strategy and product deliveries
  • Press management
  • Explore new media opportunities (online & offline) & strengthen Press Exposure continuously under defined budget
  • Mall PR & Digital Exposure
  • To ensure a strategic visibility on Brand’s Exposure on all Malls’ digital platform and collaterals in line with product deliveries
  • Dealers’ Communications Channels & gain visibility
  • Explore communications channels to increase exposure with target product focus to strengthen Sales
  • Marketing Analysis
  • Conduct marketing analysis of defined competitors in the region
  • Monitor watch forum and channel for brand safety and building actions
  • SPECIAL PROJECTS :

  • Implementation of Special Gifts for selective Festivities aiming at creating strong brand loyalty (Mid-Autumn Festival, Chinese New Year Red Packet), supporting the Asia Pacific Region
  • Brief and liaise with agency towards the project from concept development, content creation, sourcing, sampling, production to final product
  • OTHERS :

  • Business Plan, Task Force Business Review, Monthly & Quarterly Reports Preparation
  • REQUIRED COMPETENCIES

    Education :

  • University graduate
  • Experience :

  • 3-5 years working experience in luxury marketing and communications,
  • Strong network with Press and Media in the region is necessary
  • Strong network with luxury business partners is a plus
  • Preferability with Taiwan Market experience
  • Specific competencies :

  • Creative mindset and able to think out of the box
  • Strong analytical skills, details oriented, quick thinking, anticipation and decision making,
  • Strong Computer skills : Word, Excel and Power Point.
  • Languages :

  • Excellent in English both written and spoken (mandatory)
  • Cantonese both written and spoken (required).
  • Strong interpersonal and behavioral competencies :

  • Capacity to communicate with all parties involved : suppliers, Marketing, Sales teams.
  • Self-starter
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