Manager - Marketing (Ref: SCBB_CFD_A1-I/0722)
hang lung properties
central, hong kong

Manager - Marketing

部門 : 顧客業務部 參考編號 : SCBB CFD A1-I / 0722

主要職責 (HK Market)

  • Develop and drive overall digital strategy across platforms for HK market, manage implementation and performance of overall digital and social media strategy.
  • Work closely with the project teams to develop digital marketing strategies to generate fans increment and hello membership recruitment.
  • Perform marketing and digital analysis, report and generate insights to identify business opportunity in category and support business decisions.
  • Oversee, analyze, and optimize digital marketing campaign, including O2O game, social paid, SEO / SEM, media buy, retargeting, influencers collaboration, etc.
  • Develop a roadmap and a plan for enhancing the digital solution for CRM activities to build ongoing engagement with the customers through the online cross platforms.
  • Day-to-day management and coordination for HK projects’ social media (Facebook, IG & WeChat) on content direction, monthly calendar, and data report.
  • Contribute ideas and solutions for social content creation, including digital, social, web, video, photo, story, gif creative and more with latest HK market trend and topic.
  • Manage the touchpoints (App, website, mini program) for better performance, initiate the enhancement plan with internal and external teams, including new function development, UI & UX design, UAT, regular content maintenance.
  • Optimize the touchpoint performance through cost effective tactics of omni-channel platforms to drive increasing traffic and conversion.
  • Set goals, target KPIs and report on program success to management, partnering closely with analytics and technology teams for data tracking and report on findings.
  • Research & report on competitors’ marketing efforts as well as changes in the digital ecosystem / platforms and consumer behavior.
  • Always be on the lookout for exemplary contents and activations which we can base to build our next initiatives

    Mainland projects)

  • Centralize digital marketing strategy and analysis for HL mainland projects, provide the measurable and practical plan for digital marketing’s optimization and synergy.
  • Initiate digital campaigns on group level, line up media resource and make sure HL mainland projects execute and launch smoothly;
  • and achieve the target of brand awareness and sales conversion.

  • Social media management for HL mainland projects on content direction, data analysis, market trend and competitor analysis, inc.
  • WeChat, XHS, DouYin and Weibo

  • Complete the frontend user experience of membership system and setup the guideline about the digital journey, promotion materials and customer enquiries for HL mainland projects to follow
  • Explore mainland digital partnerships for HL mainland projects, including social media platforms, social listening tools, online retail service, payment gateway, etc
  • Monitor KPIs setting and achievement for HL mainland projects and provide the optimization’s suggestion according to the demand by stakeholders.
  • Coaching and upskilling projects’ marketing teams to improve digital capabilities
  • 要求

  • Minimum of 8-10 years of experience in digital marketing, social media and digital product’s development.
  • Experience in shopping mall industry is a plus.
  • Experience in mainland China social media projects is a plus.
  • Solid experience and tactics of performance marketing, conversion and online customer acquisition.
  • Knowledge in touchpoint (website / mobile app) development, eg. UI & UX design, UAT, deployment.
  • Proven experience in content management for social media, app & website, SEO / SEM and other performance campaigns.
  • Hands-on experience with analytics tools (e.g. Google Analytics, Appsflyer, Firebase, etc) to track the KPIs and ROI of the activities.
  • Well understanding the latest social media trends, for both HK and mainland China market.
  • Proven digital marketing initiative and experience with successful campaigns.
  • Strong communication skills and multitask handling with diverse stakeholders for different projects
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