Manager, Customer Segmentation, Product Marketing (Banking)
BRS Limited
Hong Kong

Other Key Relationship

  • Our client is a banking organisation in Hong Kong. They are seeking a segmentation professional to join them and contribute in their product team in Consumer Banking
  • Job Description

  • Conduct market analysis and data analytics for customer segmentation initiatives
  • Make recommendations of marketing strategies to Head of Consumer Products
  • Work closely with internal parties like Marketing, Products Teams, IT data mining teams etc on related marketing programs
  • Requirements

  • University graduate in a related discipline
  • Minimum 4 to 6 years of marketing experience in the financial industry
  • Exposure in the banking industry highly desirable
  • Good knowledge of consumer banking products like credit cards, loans, etc
  • Hands on experience in data analysis in customer segmentation
  • Ability to translate analysis into actionable marketing recommendations
  • 申請
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