The Job
We are currently hiring a Brand Manger supporting our new Business. The role requires candidates who are entrepreneurial as well as creative and innovative.
The perfect candidate will also need strong data analytical skills with great sense in branding, digital communications as well as go-to-market strategies.
Responsibilities
Create an authentic and differentiated customer brand experience and engagement initiatives
Build and execute engagement strategy that will deliver on social engagement and growth metrics; drive loyalty in customers and influencer communities;
develop greater brand awareness
Builds brands through data-driven influencer marketing strategy with focus on social media channels such as Instagram, Facebook and YouTube
Closely collaborating with cross teams and partnering with Managing Director and internal key stakeholders to interpret consumer behavior, market data and converting insights to brand communication strategy
Leading and supporting the team to create data-driven marketing strategies including media strategy, consumer journey design, performance review and optimization plan etc.
Generating customer insights and identify business opportunities to enhance the experience across the customer life cycle
Presenting the analytic findings to Managing Director and formulating action plans on brand communication strategy
Gain understanding of current and future market trends and dynamics
The Successful Candidate
Degree and have 8+ years' experience in Brand Ownership / Consumer Journey / Consumer Experience role in Medical Beauty / Personal Care / Hair Care or Beauty categories
Consistent track record in brand marketing with skills in non-traditional models is preferred
Experience in driving brand building activities including social media, CRM, search, innovation, and media planning
Great sense in leveraging marketing and customer data to define the best business strategies
Outstanding business acumen with strong analytic and professional presentation skills
Brilliant in key stakeholder management with strong influencing and interpersonal skills
Ability to work in lean but growing organization with a strong entrepreneurial spirit
Excellent command of written & spoken English and Chinese
Benefits
Five-day work week
Discretionary year-end bonus
Medical insurance
Dental insurance
Staff purchase discount
Free shuttle bus
Excellent career development