Brand Manager

Neo Derm Group Ltd.

Hong Kong

6天前

The Job

We are currently hiring a Brand Manger supporting our new Business. The role requires candidates who are entrepreneurial as well as creative and innovative.

The perfect candidate will also need strong data analytical skills with great sense in branding, digital communications as well as go-to-market strategies.

Responsibilities

Create an authentic and differentiated customer brand experience and engagement initiatives

Build and execute engagement strategy that will deliver on social engagement and growth metrics; drive loyalty in customers and influencer communities;

develop greater brand awareness

Builds brands through data-driven influencer marketing strategy with focus on social media channels such as Instagram, Facebook and YouTube

Closely collaborating with cross teams and partnering with Managing Director and internal key stakeholders to interpret consumer behavior, market data and converting insights to brand communication strategy

Leading and supporting the team to create data-driven marketing strategies including media strategy, consumer journey design, performance review and optimization plan etc.

Generating customer insights and identify business opportunities to enhance the experience across the customer life cycle

Presenting the analytic findings to Managing Director and formulating action plans on brand communication strategy

Gain understanding of current and future market trends and dynamics

The Successful Candidate

Degree and have 8+ years' experience in Brand Ownership / Consumer Journey / Consumer Experience role in Medical Beauty / Personal Care / Hair Care or Beauty categories

Consistent track record in brand marketing with skills in non-traditional models is preferred

Experience in driving brand building activities including social media, CRM, search, innovation, and media planning

Great sense in leveraging marketing and customer data to define the best business strategies

Outstanding business acumen with strong analytic and professional presentation skills

Brilliant in key stakeholder management with strong influencing and interpersonal skills

Ability to work in lean but growing organization with a strong entrepreneurial spirit

Excellent command of written & spoken English and Chinese

Benefits

Five-day work week

Discretionary year-end bonus

Medical insurance

Dental insurance

Staff purchase discount

Free shuttle bus

Excellent career development

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