Brand Manager
Neo Derm Group Ltd.
Hong Kong
6天前

The Job

We are currently hiring a Brand Manger supporting our new Business. The role requires candidates who are entrepreneurial as well as creative and innovative.

The perfect candidate will also need strong data analytical skills with great sense in branding, digital communications as well as go-to-market strategies.

Responsibilities

  • Create an authentic and differentiated customer brand experience and engagement initiatives
  • Build and execute engagement strategy that will deliver on social engagement and growth metrics; drive loyalty in customers and influencer communities;
  • develop greater brand awareness

  • Builds brands through data-driven influencer marketing strategy with focus on social media channels such as Instagram, Facebook and YouTube
  • Closely collaborating with cross teams and partnering with Managing Director and internal key stakeholders to interpret consumer behavior, market data and converting insights to brand communication strategy
  • Leading and supporting the team to create data-driven marketing strategies including media strategy, consumer journey design, performance review and optimization plan etc.
  • Generating customer insights and identify business opportunities to enhance the experience across the customer life cycle
  • Presenting the analytic findings to Managing Director and formulating action plans on brand communication strategy
  • Gain understanding of current and future market trends and dynamics
  • The Successful Candidate

  • Degree and have 8+ years' experience in Brand Ownership / Consumer Journey / Consumer Experience role in Medical Beauty / Personal Care / Hair Care or Beauty categories
  • Consistent track record in brand marketing with skills in non-traditional models is preferred
  • Experience in driving brand building activities including social media, CRM, search, innovation, and media planning
  • Great sense in leveraging marketing and customer data to define the best business strategies
  • Outstanding business acumen with strong analytic and professional presentation skills
  • Brilliant in key stakeholder management with strong influencing and interpersonal skills
  • Ability to work in lean but growing organization with a strong entrepreneurial spirit
  • Excellent command of written & spoken English and Chinese
  • Benefits

  • Five-day work week
  • Discretionary year-end bonus
  • Medical insurance
  • Dental insurance
  • Staff purchase discount
  • Free shuttle bus
  • Excellent career development
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