Private Bank - Regional Marketing Analyst, Senior Vice President
Hong Kong, Hong Kong

The Regional Marketing Specialist is a strategic professional who closely follows latest trends in own field and adapts them for application within own job and the business.

Typically a small number of people within the business that provide the same level of expertise. Excellent communication skills required in order to negotiate internally, often at a senior level.

Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers.

Accountable for significant direct business results or authoritative advice regarding the operations of the business. Necessitates a degree of responsibility over technical strategy.

Primarily affects a sub-function. Responsible for handling staff management issues, including resource management and allocation of work within the team / project.

Responsibilities :

  • Manage all aspects of client and prospect events including : invitation process; compliance reviews;logistics; on-site client interaction;
  • budget maintenance; gift, venue, dà cor, and menu selection; maintenance of CRM database; post-event follow-up.

  • Provide senior management with detailed client briefings to create a conducive atmosphere for dialogue and to incorporate into overall strategies
  • Use post-event feedback to determine best practices for future events including researching and conducting competitive benchmarking
  • ROI : track post-event impact on client revenues, client acquisition and client relationships.
  • Approximately 20% travel
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
  • Qualifications :

  • 10+ years of experience
  • Event planning experience with financial services
  • Solid understanding of financial products and services
  • Excellent written and verbal communication skills Strict and careful attention to detail Ability to manage priorities and multi-task Ability to pinpoint key performance indicators to determine if events was successful Ability to think strategically and ex
  • Excellent written and verbal English and Mandarin language skills
  • Digital marketing capabilities
  • Proficient knowledge of social media tools
  • Education :

  • Bachelor's / University degree, Master's degree preferred
  • Job Family Group : Marketing

    Job Family :

    In-Business Marketing

    Time Type : Full time

    Full time

    Citi is an equal opportunity and affirmative action employer.

    Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

    Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities.

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