Assistant Vice President (Branding, B2B Client Retention & Channel Relation) – Marketing & Corporate Communications (Marketing / Corporate Communication, Managerial)
BCT Group
Hong Kong, HK

Marketing & Corporate Communications Key Responsibilities

  • Lead brand campaign and related marketing activities / events and manage agency to execute ATL / BTL advertising to achieve branding objectives for both MPF and asset servicing business
  • Create content direction for marketing materials and ensure agencies fully understanding the direction and complete projects according to agreed schedule
  • Create B2B client retention / channel relation strategies and implement marketing programmes through omni-channel, e.g.
  • digital platform, event marketing, reward programme, etc.

  • Manage marketing material and corporate souvenir production
  • Sales event management from concept development to event execution
  • Communicate and present marketing strategies and conduct frontline briefing on marketing campaigns
  • Provide support for the team and undertake ad-hoc marketing assignments
  • Lead & coach 2 team members to deliver the team KPI
  • Requirements

  • University graduate in Digital Marketing, Marketing, Communication or Business related disciplines
  • Minimum 7 years relevant work experience of which at least 1-2 years’ experience in branding. Candidate having experience in financial industry is preferred, with knowledge in digital and social media marketing preferred
  • Creative, flexible, and sensitive to marketing trend
  • Good analytical skill in resolving problems and multi-tasking
  • Detailed-oriented, with strong proof-reading skill
  • Strong on team work with proactive and collaborative manner
  • Open-minded, always having a mind-set to make use of available resources to improve efficiency
  • Strong commitment to pursuit excellence in various areas
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