Digital Marketing Manager, APAC
source : 猎聘


The position will be expected to deliver customized, effective, and audience-centric digital marketing programs that drive engagement, traffic and conversion to our direct digital channels.

The Manager will also help develop, refine and keep up-to-date the company’s best practices and digital guidelines, while ensuring that these practices and guidelines are being well communicated and followed by all APAC marketing teams.


  • Strategize, plan and execute centralized digital media buying, management and measurement for APAC region, with regular update meetings with Global Digital Marketing team Leads.
  • Work across teams to execute promotion plan to further grow and improve online business across direct media channels
  • Responsible for organizing effective marketing activities (incl. media planning & executions) to achieve high performance to meet business objectives
  • Support in building out an audience-led planning approach for campaign execution and optimization
  • Plan and execute digital and social media activations and strategy for key brand and loyalty campaigns and events to drive customer engagement and direct conversions
  • Managing media vendors / agencies to ensure performance of paid media advertising is continuously optimized for all markets in APAC (Includes but not limited to SEO, SEM, Google Advertising, Social media advertising, etc.)
  • Collaborating with Global Digital Marketing for digital creatives and design to ensure clear & effective (and localised) message delivered through desired digital channel / media
  • Develop and manage systematic digital media operation solution and data warehouse for APAC
  • Provides periodic reports to management on digital channel / media performance
  • Understand merchants and customers, their profile and their needs and work with the team to develop innovative digital marketing strategies and plans.
  • Leverage worldwide best practice to create digital program that will drive loyalty to existing customers
  • Bring forth innovation in connecting with customer through digital media, mobile communications and other technologies.
  • Work closely with in-house Data Analyst to conduct in-depth analysis on consumer trends and digital market information for developing a comprehensive digital marketing approach that will be shared
  • Job specification : Education and Experience

    Education and Experience

  • 4-year degree from an accredited university in Digital Marketing, Media e-Commerce, Communications or related disciplines
  • 4-5 years’ experience in positions with focus in marketing, multi-channel and targeted paid media advertising (SEO, SEM, PPC, Google Advertising, DoubleClick, etc.
  • business development, project management and analysis. Strong understanding content marketing is required.

  • Agency work experience strongly preferred; primarily in client servicing and media planning roles with advanced knowledge in search, tracking and analytics
  • Passion for project excellence and business development
  • Strong project management and influencing skills
  • Ability to develop and apply strategic frameworks to test, analyze and execute assigned projects with alignment to marketing calendars of Direct Markets and E-
  • commerce promotional calendars in APAC region

  • Strong leadership, interpersonal, written and verbal communication skills
  • Ability to work well within all levels of the organization, especially internal and external senior management
  • Fluent oral and written communication in English and Mandarin, other Asian languages preferred
  • Experience working with partners / vendors / customers in remote locations and international markets (multiple time zones).
  • Experience in driving Digital Marketing activities in China digital ecosystem is preferred
  • Experience in conducting advanced Digital Marketing activities via Salesforce ecosystem Marketing Cloud, Social Studio and Service Cloud is preferred
  • 职位透镜



  • 所属部门 电商部
  • 专业要求 不限
  • 汇报对象 无
  • 下属人数 0人
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