Digital Copywriter - Retail Banking and Wealth Management
HSBC Group
Hong Kong, China


Some careers have more impact thanothers.

If you’re looking for a career whereyou can make a real impression, join HSBC and discover how valued you’ll be.

Retail Banking and Wealth Managementserves millions of customers worldwide with a complete range of banking andwealth management services to enable them to manage their finances and protectand build their financial futures.

It is a global business that brings togethermanagement responsibility for Retail Banking, Wealth Management, Insurance andAsset Management with a focus on customer-

centric propositions and innovativeand efficient distribution channels.

We are currently seeking a highcaliber professional to join our team as DigitalCopywriter .

Principal responsibilities

Lead user experience and design as well as the wider digital teams by creating clear, elegant English and potentially other native languages, with suitable communication for international audiences from a variety of backgrounds, for all devices supported by the global operation

Support production of high quality and accurate copy across print, digital and social channels

Support production of marketing and service related digital messaging working within rigid restrictions and guidelines

Support production of long and short form copy appropriate to a variety of project goals and audiences

Optimise and reconfigure existing internal and external communications to adhere to user experience best practice

Quality control and quality assurance on own and teams work, assist colleagues by proofing output as required

Work across a variety of projects, ensuring adequate and appropriate prioritisation

Ensure all content presents an accurate overview of brand and is aligned to brand guidelines and tone

  • Ensure consistency both within and across documents,brands and sub brands
  • Requirements

    People experience in customer focused organizations, in disciplines such as digital, design or product management, with leadership skills motivating and inspiring others to excel

    English copywriting qualifications or equivalent

    Experience of User Centred Design methodology and its practical implementation

    Expert in best practice when writing for the web

    Understanding of user experience and web best practice

    Experienced in multichannel content creation such as web, print, mobile and tablet

    Familiar with the use of prototyping tools, basic Photoshop skills and word processing software

    Subject matter expertise of channel, including technical, commercial, marketplace and customer considerations

    Innovative and has the ability to approach things differently or do different things to deliver goals

    Strong communication skills, both written and verbal, to explain complex or technical issues

    Good relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities

    Good time management and prioritisation of projects and tasks

    Experience working with agencies, particularly for usability testing

    High levels of resilience and self-motivation

    You’ll achieve more when you joinHSBC.

    Candidate with less relevantexperience or skills may be offered a lower Global Career Band than statedabove.

    HSBC is committed to building a culture where allemployees are valued, respected and opinions count. We take pride in providinga workplace that fosters continuous professional development, flexible workingand opportunities to grow within an inclusive and diverse environment.

    Personaldata held by the Bank relating to employment applications will be used inaccordance with our Privacy Statement, which is available on our website.

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