Alipay Payment Services Hong Kong Limited Marketing & Public Relations Manager
Alibaba Group Holding Limited
Hong Kong

Job Description

  • Support AlipayHK’s CMO line to take lead for all marketing activities, including centralized branding, public relations, digital and integrated advertising plan, social media management, website management, SEO / SEM, KOL line-
  • up and social data & ad track management

  • Design and deliver B2C and B2B marketing plans, POP & marketing collaterals, campaign management, personalized & contextual marketing and event marketing
  • Direct development of public appearance and informational communications, press release, PR pitch, management speech and company publication, media relations, and industry monitoring to maintain favourable public and stockholder perceptions
  • Drive social media content management, digital advertising, budget monitoring, key metrics tracking, system enhancements supports
  • Devise deep business insights and ideation through driving marketing / big data analytics
  • Identify trends and key group interests and concerns or to provide advice on business decisions
  • Job requirements

  • 5+ years’ B2C & B2B or brand marketing experience in ATL, BTL, digital and social media marketing plan, strong networking, business sense, event planning capacity, excellent execution capacity
  • Well-versed in local Chinese and English writing
  • Seasoned communicator with strong interpersonal and presentation skills
  • Remarkable track record in driving creative design and profound project management skills, attentive to details in efficient manner, multi-
  • task and establish and drive high priority initiatives

  • Passionate, proven competencies to think creatively and strategically, strong analytical excellence and ability to work in a fast-
  • paced, innovation-oriented, matrix environment

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