Retention Marketing Executive (Global Scope CRM)
Lalamove
Hong Kong, Hong Kong SAR
20小时前

At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter.

Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs.

We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities we can.

We have massively scaled our efforts across Asia and now have our sights on taking our best in class technology to the rest of the world.

And we need your help to get us there! We're currently looking to hire a CRM Marketing Executive, part of our Marketing team based in Hong Kong.

The position is responsible for the strategy, and execution of tactical retention campaigns, by deriving marketing opportunities and strategy through data analysis.

What you’ll do :

  • Drive the centralized planning, execution and analysis on CRM framework in 2-3 markets.
  • Design and launch incentive campaigns to maintain marketplace efficiency
  • Calculate required budget and control cost
  • Identify and track all the important marketing metrics using big data management skills
  • Proactively build tactical campaigns according to the retention trends
  • Innovate and evaluate hyper-speed growth experiments (A / B Test) to provide insights for conversion rate optimization
  • Collaborate with other stakeholders (Product, Business Intelligence) to initiate new campaign structure
  • Design & develop user-friendly automation campaign from activation to different stages of a user life cycle
  • Proactively engage with other teams to align on global priorities and to drive 'best practices' sharing
  • Assist on any ad hoc tasks such as helping to prepare presentations for senior management
  • What you’ll need :

  • Highly self-motivated and able to work in a fast-paced, multifaceted environment.
  • Minimum 2 years of marketing / consulting / analytical or any related experience
  • Excellent command of spoken and written English and Chinese
  • Experience with developing, implementing, and reporting on AB tests
  • Good understanding of key Marketing metrics such as CAC and LTV
  • Able to build collaborative relationships, demonstrates learning agility and strives for excellence in execution
  • Exceptional in Excel / data management skills is a plus
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