Marketing and Branding, Team Head
Captar Partners
Hong Kong, Hong Kong
6天前
source : eFinancialCareers

This new opportunity is ideal for those who have extensive experience in the integrated marketing sector and want to step up in their career ladder.

Interested parties with relevant experience are encouraged to apply.

Responsibility

  • Plan, develop and implement company’s ATL and BTL marketing communications campaigns and programmes to achieve business growth
  • Design and execute branding initiatives to enhance company’s brand image and effectively delivery their brand message to their respective distribution channels
  • Formulate strategies for company’s brand awareness, customer acquisition and retention
  • Collaborate with departments within the company for effective and timely campaign roll-out
  • Carry out market research and customer feedback to support product optimization
  • Requirement

  • Bachelor’s degree in Marketing / Communications / Management or relevant disciplines
  • 12-15 years’ of experience in Marketing / Branding / Business Management / Communications or other relevant experience
  • Banking / FI / Insurance industry experience is preferred
  • Candidates with experience or knowledge in MPF or Pension products has an added advantage
  • Candidates with app portal experience also has an added advantage
  • Good people management and leadership skills
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