The Marketing Product Manager is an intermediate management level position responsible for managing a broad range of Product Management employees, setting strategy and providing direction, leadership and budgetary management, etc.
Additionally, this role will be responsible for the development of product plans, strategies, and tactics while coordinating product lines through product life-cycles in coordination with the broader Product Management team.
The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position.
Create and deploy marketing strategies, lead conceptualization and implementation of key growth initiatives, and maintain current market intelligence on overall industry verticals and competitors
Partner with Marketing Product Managers in managing strategic marketing programs, strategic program roadmaps, program development, program / product launches, and program marketing to gain maximum benefit from each program / product and deliver on client value propositions
Develop plans and ensure successful execution against functional strategies for a business or product region requiring coordination and integration across teams / business units, as well as construct and ensure successful execution marketing plan that spans product, brand, acquisition, customer, and retention to improve performance, brand preference, and client engagement
Utilize specialty knowledge to review, analyze, and develop beyond existing solutions, as well as develop and communicate a business plan on approaching the marketplace
Manage day-to-day product marketing for core products including program delivery, client experience, and client communications strategy, help the team prioritize, negotiate, and remove obstacles, and provide input into project plans and program affecting job family / function within a region / business
Manage client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients
Collect client and competitor market research, and direct and oversee marketing program life cycle management including market demands, technology trends, and competitive field
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
5-8 years of relevant experience
Experience leading a team in a global, complex, and matrixed environment
Experience with internal / external negotiations
Working knowledge of different systems, theories, and practices relevant to a function
Practical experience of multiple business cycles
Advanced knowledge of industry and competitor products / services
Working knowledge of strategic direction of the function within the business as well as a solid conceptual / practical grounding in function and / or area of expertise
Consistently demonstrates clear and concise written and verbal communication
Bachelor's degree / University degree or equivalent experience
Job Family Group :
Product Management and Development
Job Family : Product Management
Time Type :
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