POSITION SUMMARY :
Bridge between Global & Markets to provide holistic
strategic marketing direction and execution support to APAC markets via
continuous partnership with Global / Region / Market key stakeholders. Tailors and initiates
regional marketing programs / toolkit to meet unique regional / local needs, while
protecting Glamglow and Smashbox brand equity and ensuring execution excellence
of the brand. Position directly reports to Regional Director, with support from
one direct-report Marketing Executive.
MAINJOB RESPONSIBILITIES :
Manage Glamglow and Smashbox product and retail
marketing functions :
Responsible for APAC markets with holistic toolkits
for all key launches and brand always-on programs
developing key categories innovation strategy and support cadence
development of APAC-specific retail marketing program, supporting key launches
with animations, promotions, and other retail activations. Guide and monitor affiliate execution,
conduct recap report / learning and sharing
a strong marketing community with Regional, Global and Affiliate
Work with all marketing functions, including
consumer engagement, to drive a holistic retail / consumer experience
Point of contact of key corporate marketing
Provide regular sharing & connect session among
Manage efficient communication & information
sharing from Global to Affiliates
Accountabilities : Product
calendar for the Region
insight to facilitate upstream product & concept development
Global / Regional teams.
needs and go-forward strategy
Development and Launch Support
launches, resupport and always-on) to guide program support development
campaign idea and consumer experience flow
Education, Sales, VM) to create and / or to ensure program relevancy &
sufficiency for the markets.
IMW bulletin and collaterals process
categories strategic pricing to ensure driving long term profitability for the
partnering & influencing Global / Affiliate
correctly in affiliate markets with the support of Regional Demand Planning
Team. Works directly with sub-regional
managers and retailers on newness forecasting.
and competitor information on an ongoing basis with Regional Team to identify
regional needs and opportunities
teams on the business trends based on syndicated panels
market place and its key markets
communication of marketing-related topics with all relevant cross-functional
teams : Consumer Engagement, Forecasting, VM, Store Design, Online,
and transparent communication with Markets and Global Marketing.
Work Experience :
Minimum of 5 years working experience in a similar capacity, preferably in the cosmetics industry, luxury retail experience and / or with regional exposure
Proven experience in handling / creating digital-lead marketing initiatives in beauty / luxury industry
Sound knowledge in e-commerce in the luxury / premium retail environment would be an advantage
Mandarin / Japanese / Korean would be advantageous
Traveling expectations :
Participates Regular Market visits
Prepares and attends International / regional business meetings
Participates in regular meetings and conference calls with Global Marketing and markets to ensure a constant communication flow
Must have a persuasive communication style and be able to demonstrate strong communication skills with all levels of management of Marketing, Sales, and Education, Packaging, Creative and Copy teams.
Must demonstrate strong problem-solving capabilities.
Must possess clear and concise business writing skills. Be able to convey ideas in a concise and clear way.
Exceptional MS Office skills are required.
Strong interpersonal skills to interact with all levels of management.
Strong organization and planning skills.