Senior Consumer Assets Marketing Manager
Hang Seng Bank Limited
Mongkok, Hong Kong


A Career with Hang Seng Bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services.

We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Senior Consumer Assets Marketing Manager

Consumer Assets Marketing, Marketing

Hang Seng’s Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to build the brand of Hang Seng Bank, strengthen customer loyalty and relationships, and provide professional marketing support to promote the Bank’s comprehensive suite of products and services.

We are currently seeking a high caliber professional to join our department as Senior Consumer Assets Marketing Manager.

Principal responsibilities

  • Formulate marketing strategy to align with the Bank’s business goals and priorities, sustain the Bank’s leadership and explore new business opportunities
  • Plan and monitor marketing budget to ensure overall business objectives are achieved within allocated budget
  • Lead marketing teams by providing clear direction and guidance on planning, execution and measurement of marketing campaigns to support business objectives
  • Oversight the implementation of marketing plans and optimise campaign effectiveness in line with performance metrics and business feedbacks
  • Manage internal stakeholder and external agency relationships to ensure teams are working together to deliver cohesive outputs
  • Ensure the Bank’s operating model, structure, governance and controls are implemented
  • Qualifications

  • University degree in Business Administration, Marketing, or a related discipline
  • Over 10 years' retail banking experience with extensive exposure in credit card and personal lending, of which at least 5 years at managerial level
  • Proven track record in achieving aggressive business targets in highly competitive markets
  • Strong business acumen and sense of customer centricity, with good understanding of market developments, key trends and areas of innovation
  • Strong strategic and analytical thinking mindset
  • Excellent relationship building, communication and influential skills to work with senior executives, as well as internal and external stakeholders at different levels
  • Highly self-motivated and resilience
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes
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