品牌经理—国际高端设计师品牌(香港)
传思译奥(上海)商贸有限公司
香港
6天前
source : 猎聘

Brand Manager

Position based in Hongkong

Responsibilities :

  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to take action.
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets, and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices, and tactics
  • Skills

  • Analytical skills and attention to detail
  • An understanding of trends and an ability to respond to customers’ wishes
  • Creativity and an ability to produce innovative and original ideas
  • Team working skills
  • The ability to manage and allocate budgets
  • Proficiency in English, Mandarin, and Cantonese. Both written and verbal communication skills
  • Experience with and an understanding of market research
  • Time and project management skills, including the ability to work on multiple projects at the same time
  • An ability to think strategically and come up with campaigns
  • Requirements :

  • Bachelor degree in marketing, business, or similar
  • Before marketing or business management experience
  • About Translatio

    Translatio manages 11 high-end Designer Brands in China, Alexander Wang, Acne Studios, SMCP (Sandro,

    Maje, Claudie Pierlot), Thom Browne, Isabel Marant, Stone Island, 3.1 Phillip Lim, Golden Goose,

    J.Cricket. Till today, we have over 100 direct-sale stores in China and have more than 1000 staffs. The

    business has been kept expanding, and soon our staff will exceed 1500. With the expansion of our retail

    activities and as requested by the business demands, we are looking for more talents to join us.

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  • 专业要求 不限
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