Regional Brand Team Lead / Marketing Director - Hematology
Amgen Inc.
Hong Kong, Hong Kong

Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people’s lives.

A biotechnology pioneer since 1980, Amgen has grown to be one of the world’s leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.

Job Summary

The main responsibility of the role is to prepare countries in the region to launch Amgen pipeline assets locally. This role will work in tandem with global marketing (PSTs, CST, marketing network) and countries on pipeline launch plans.

Deep and recent understanding of Japan, Australian, South East Asian and China markets will be critical to success.

Key responsibilities :

Work with all the necessary cross-functional teams to define critical success factors for launches including, costs, FTE needs, development program, regulatory hurdles and commercial needs to launch brands

Defining the sales potential for all new pipeline products for the region, defining the margin and assess financial impact of manufacturing options.

Track the stages of development to ensure each product achieves launch date. Provide correction plan to resolve issues that may slow down development and decision making

Maintain an entrepreneur spirit by making fast, robust decisions which are cost effective.

Accountabilities :

Lead the annual pipeline planning process and the overall management of the timelines to ensure an on time launch

Forge strong relationships and cross-functional collaboration with PST, key country staff and all functions supporting the pipeline

Represent commercial interests on Research Project Teams and licensing teams as appropriate

Work with Amgen PST’s on Amgen portfolio when an integrated revenue assessment is needed for the region

Provide specific regionally feedback needed on competitive market dynamics and specific clinical needs (by working cross functionally with JAPAC regional team.)

Preferred Skills & Experience Utilized in the role

10+ years experience in a leading pharmaceutical / biotechnology company

Documented experience in specialty therapeutic areas (Hematology)

Documented marketing management track record of success in launching products, and in gaining or maintaining market leadership position post-launch

Fluency in English both oral and written communications; Mandarin language skills preferred.

Strong leadership skills

Strong competitive mindset

Excellent communication skills

Strong marketing skills (segmentation, positioning, key messages, brand image, etc.)

Ability to champion ideas, take decisions and focus on results

Sensitivity to monitor and propose appropriate response to market changes and opportunities

Strong business judgment

Ability to work in a cross-functional team (e.g. MA, HE, Congresses, Development, Regulatory, Pricing, etc) and build effective internal partnerships

Ability to work effectively in an international and multi-cultural environment

Management skills, planning, prioritization, objective setting, meeting management and plan execution

Act as a role model for others in line with Amgen values

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