The Business Analyst is responsible for defining the user epics, stories, and functional specifications for features identified on the product roadmap to deliver an exceptional online shopping experience for our customers.
Your role will have you working on all aspects of the digital customer experience with Estee Lauder’s range of brands, from engaging customers via digital marketing channels, searching and browsing for products in the online shop and other sales channels, completing the purchase, servicing the customer throughout the experience, all the way to the customer receiving their order and any other high touch customer service and clienteling that drives loyalty, upsell and cross-
sell. You will work as part of the APAC Online Production Team and across both business and technical teams to deliver an ever-
improving customer experience through an agile, iterative, and data-driven product development process.
Roles & Responsibilities
Owning the functional design of features of the ecommerce product experience
Analyzing the customer experience via web analytics, session captures, and other sources of intelligence to identify opportunities and measure the impact of changes
Working with business and technology stakeholders to identify solution options that achieve business objectives and driving consensus for a solution choice
Adhering to SCRUM methodology for the definition and delivery of product features
Establishing clearly defined best practices for the team and ensuring adherence to these
Acting as an Ecommerce evangelist within the organization, helping to create a broader understanding of the benefits and opportunities the digital customer experience channels provide
Skills & Requirements
Bachelor’s Degree in a related field of study, Computer Science or technical fields are preferred. Or, 1 years of experience in an internet-
driven business environment in a role closely connected to the creation of technology solutions
3 years of experience delivering innovative online customer experiences in a Product Management or Development organization
Strong background in system design work through feature and functional specification.
Strong analytical skills with direct working experience in SQL and web analytics to provide data required in support of digital product design
Direct experience working in a cross-functional role with proven ability to effectively communicate
2 years of direct experience with online marketing activity with a detailed knowledge of the analytics tools and other technologies used to enable both in-
house and 3rd party execution of online marketing campaigns
3 years of direct experience working in an Agile (SCRUM) product development environment
Basic project management skill / experience; including PM tools usage, project management concept etc.
Travel : No