Senior Marketing Executive, APAC
The Economist Group
Hong Kong, China
1天前

Introduction

The Economist Events create world-class events that truly bring the content of The Economist to life. Through innovative programmes and high-quality execution, The Economist Events has a long-standing reputation for bringing together senior-level stakeholders from government and business to discuss and debate globally important issues with the purpose of promoting progress.

We are recruiting for a Senior Marketing Executive based in Hong Kong, who will play a pivotal role in securing delegate attendance through a number of marketing channels for our broad portfolio of APAC events.

Accountabilities

How you will contribute :

  • Develop and execute effective marketing campaigns for multiple events based on market research utilising a range of channels including but not limited to web;
  • email; print campaigns; telemarketing; social media; stakeholder marketing

  • Manage numerous projects and budgets simultaneously at different stages in their lifecycle
  • Create and maintain project budgets and marketing communication timelines
  • Monitor, track, and provide analysis to help measure the effectiveness of campaigns
  • Update regular reports detailing delegate revenue and effectiveness of marketing activities
  • Manage marketing partner relationships with external media publications, and industry and professional associations, including identification, outreach, barter negotiations, onboarding, and ongoing communications
  • Coordinate front-end, creative production and back-end support for event marketing campaigns
  • Act as a liaison for events marketing across other areas of the events business, including sponsorship, programming and operations, graphic design, as well as throughout the larger Economist Group
  • Understand and anticipate internal and external customer needs with the ability to think creatively and problem solve efficiently
  • Perform competitive analysis and analyse points of differentiation across events
  • Execute effective PR strategies for events, working with external PR agencies and sponsors to help generate wider coverage
  • Develop and implement a social media plan appropriate to the target market, promoting through LinkedIn, Facebook, Twitter and YouTube as well as relevant blogs, forums and online communities
  • Develop content for all marketing materials and distributions, including emails, banner ads, print ads, digital ads, press releases and social media posts
  • Work with external clients to ensure contractual obligations are executed from a marketing standpoint.
  • Experience, skills and professional attributes

    The ideal skills for this role are :

  • A Bachelor’s degree or equivalent recognised marketing qualification
  • Established, relevant marketing experience (e.g. direct and / or events marketing)
  • A strong understanding of customer acquisition, online marketing and new media channels
  • Strong proficiency in Microsoft Office, experience in Salesforce, Eloqua, Hootsuite and Omniture or Google Analytics preferred
  • Well-developed analytical skills demonstrating the ability to continually evolve marketing tactics in response to engagement and ROI
  • An interest in current affairs as well as learning and exploring new marketing methods, thinking creatively about new ways to reach audiences
  • Excellent written English and proof-reading skills
  • Strong communication and interpersonal skills with a desire to support the global, collaborative, virtually connected team
  • Superior time and project management skills, attention to detail and ability to work effectively in a fast paced environment, prioritising to meet multiple tight deadlines.
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