Partnership & Marketing Manager
Dah Sing Bank
Hong Kong

Main Responsibilities :


  • Develop brand images on digital media platforms via quality content management
  • Liaise with advertising agencies / production house / vendors to develop and execute corporate campaigns and marketing collaterals.
  • Working in partnership with them and guide the direction to meet objectives for all public-facing communications, including print, digital and video assets.

    Ensure all integrated marketing activities are in alignment with Dah Sing Insurance’s corporate identity.

  • Support Marketing Communications masterplan to ensure a smooth delivery. Facilitate the branding, advertising and promotional campaign.
  • Collaborate with multiple stakeholders to facilitate sign off process. Be the gatekeeper of all marketing materials, assist stakeholders with copywriting / proofreading when required
  • Coordinate marketing strategies with the teams and develop and managing the marketing budget
  • Maintaining a strong and consistent brand through a wide range of online and offline marketing channels
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Partnership & Corporate Management

  • Assist to drive the new business development for all channels (e.g. Commercial / Retail and Banca)
  • Support CPM Team and Distribution Team to identify and expansion of new business opportunities
  • Build the market analyses and targeting strategies for top prospects
  • Cultivating and manage key business relationships with assigned accounts increasing engagement
  • To meet the challenge, you should have the following qualifications and attributes :

  • Degree holder in related disciplines with relevant professional qualification
  • Solid experience in Partnership & Corporate Management
  • Tech-savvy with good understanding of digital marketing, including SEM, SEO, Facebook marketing, google ad, web analytics, web content management.
  • Proficiency in product and marketing campaign development cycles; ideally in general insurance or / and banking industry
  • Self-discipline with strong interpersonal, presentation and coordination skills
  • Good command of both written and spoken English and Chinese
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