Main Responsibilities :
Develop brand images on digital media platforms via quality content management
Liaise with advertising agencies / production house / vendors to develop and execute corporate campaigns and marketing collaterals.
Working in partnership with them and guide the direction to meet objectives for all public-facing communications, including print, digital and video assets.
Ensure all integrated marketing activities are in alignment with Dah Sing Insurance’s corporate identity.
Support Marketing Communications masterplan to ensure a smooth delivery. Facilitate the branding, advertising and promotional campaign.
Collaborate with multiple stakeholders to facilitate sign off process. Be the gatekeeper of all marketing materials, assist stakeholders with copywriting / proofreading when required
Coordinate marketing strategies with the teams and develop and managing the marketing budget
Maintaining a strong and consistent brand through a wide range of online and offline marketing channels
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Partnership & Corporate Management
Assist to drive the new business development for all channels (e.g. Commercial / Retail and Banca)
Support CPM Team and Distribution Team to identify and expansion of new business opportunities
Build the market analyses and targeting strategies for top prospects
Cultivating and manage key business relationships with assigned accounts increasing engagement
To meet the challenge, you should have the following qualifications and attributes :
Degree holder in related disciplines with relevant professional qualification
Solid experience in Partnership & Corporate Management
Tech-savvy with good understanding of digital marketing, including SEM, SEO, Facebook marketing, google ad, web analytics, web content management.
Proficiency in product and marketing campaign development cycles; ideally in general insurance or / and banking industry
Self-discipline with strong interpersonal, presentation and coordination skills
Good command of both written and spoken English and Chinese