As an experienced member of our Software Engineering Group, we look first and foremost for people who are passionate around solving business problems through innovation and engineering practices.
You'll be required to apply your depth of knowledge and expertise to all aspects of the software development lifecycle, as well as partner continuously with your many stakeholders on a daily basis to stay focused on common goals.
We embrace a culture of experimentation and constantly strive for improvement and learning. You’ll work in a collaborative, trusting, thought-provoking environment one that encourages diversity of thought and creative solutions that are in the best interests of our customers globally.
Globally digital marketing is undergoing change with the aim of bringing in best of breed digital technologies. This will enable regions and markets to meet their digital ambition, enhance communication and information dissemination to clients, engage in thought leadership & client education and most importantly play a pivotal role in influencing the sales funnel.
basically, any channel that can be used to engage with potential clients or existing clients. This large undertaking requires a role to bring the best of breed technology, to bridge the gap between marketing and technology and deliver in a climate of much change.
This role will have overall responsibility for being the platform owner of the digital marketing platform across Private Bank in Asia realizing the strategy laid out by designing, building and delivering marketing technologies (Adobe experience manager, Marketo, SFMC as an example) in APAC in collaboration with global marketing technology teams and regional marketing and tech teams.
He / She will partner with IT leadership to establish functional, technical architecture and operationalize the rollout as well as the adoption of the platform.
In addition, this role will work closely with Marketing SMEs, Business stakeholders and internal consumers of Digital deliverables and Digital Agencies to identify unique ways to build a digital marketing platform that delivers immersive omni-channel experiences.
This position will also be responsible to work with the global Private Bank marketing & technology teams comprising of strategy, digital business analysts, digital technical leads, digital project managers who can either manage delivery in house or partner with the right technology partners to manage and execute the global marketing technology roadmap.
The scope of work would typically include running discovery / inception of digital marketing programs of work, the requirements management and intake process, technical design, build, QA and end-to-end project / technology leadership.
This role will directly report into Global head of Martech who has overall responsibility in defining the marketing technology strategy and delivery.
This role would also continue to bridge the gap between business and IT which is also a key responsibility of the Martech team.
Key Responsibilities :
This role requires a wide variety of strengths and capabilities, including :