Manager, Corporate Communications, APAC
CFA Institute.
Hong Kong

Job Description Summary :

The Corporate Communications Manager, APAC, is a key member of the APAC Services Delivery team and global Corporate Communications teams and is responsible for supporting and executing a broad range of communications programmes for the region.

This is a fully integrated role requiring multiple skills in communications disciplines and offers the successful candidate the opportunity to grow their expertise at an exciting time for CFA Institute and the APAC region.

The Communications Manager, APAC will be based in Hong Kong and will report to the Head, Marketing and Communications (Services Delivery) Asia Pacific, with a dotted line to the Global Head of Brand & Communications.

The Communications Manager, APAC will support three functions within the region :

  • 1.manage internal communications planning and activities for the region, and ensure global integration;
  • 2.manage the executive profile for key regional leaders in APAC, including social media, speech writing and internal communications the Head, Services Delivery APAC in other key internal strategic communications activities for the region.

  • The role requires frequent interaction and collaboration with all functional teams in the APAC region, including Society Relations, Institutional Partnerships and Advocacy;
  • the global Corporate Communications, including another communications manager in APAC (responsible for corporate PR management);
  • and the Directors of Marketing APAC, Content Engagement Manager, and Digital Marketing and Brand team. The Corporate Communications Manager, APAC supports organisation-wide and ad hoc projects from strategic to tactical, and from local to global.

    Job Description :

  • Work closely with Services Delivery colleagues, and other functions, to develop and deliver communications to internal and external audiences in key markets.
  • Work with key regional leaders to draft and manage the drafting of speeches for internal and external functions, on a broad array of topics related to the finance industry in APAC and globally.
  • Manage the SM profile for the managing director, APAC, including LinkedIn, Twitter and Facebook.
  • Provide best practice training to APAC colleagues for managing personal professional profiles.
  • Work with APAC HR team and APAC Operations team to manage key internal training and meetings, including agenda development, promotion (pre- and post-event), and logistical requirements.
  • Work with internal communications colleagues and the APAC management team to build staff engagement across the APAC region.
  • Manage internal resources such as APAC intranet pages and Yammer posts.
  • Collaborate with the Manager of Corporate Communications APAC in management of the PR agency network to implement public relations strategies, ensuring coordination of all activities.
  • Collaborate with the Director, Marketing APAC (Brand and Society) in supporting societies’ communications needs in the region.
  • Collaborate with the APAC Services Delivery team leaders in Hong Kong, China and India to create an internal communications plan for telling the APAC story’ and communicating its strategy to the organisation as a whole.
  • Collaborate with Content Engagement Manager and Digital Marketing Specialist to develop and implement social media strategy for APAC (outside of China and India), through timely and appropriate delivery of messages on LinkedIn and Twitter, and whichever other local platforms are appropriate.
  • Collaborate with counterparts in other CFA Institute offices to ensure global consistency of communications and contribute to global initiatives.
  • Demonstrate impeccable writing and editing skills and solid news judgment, for external and internal consumption. Responsible for writing, editing engaging content in a variety of formats including speeches, presentations and talking points.
  • Craft messages with appropriate tone, clarity, message consistency, grammar, spelling, and style.
  • Special projects as assigned.


  • Minimum seven years in the communications field, preferably in the financial or professional services industries with a proven track record in developing and managing external and internal communications programmes and projects.
  • Bachelor’s degree in English, communications journalism or a related discipline or an equivalent combination of education and experience.
  • Impeccable writing, editorial, and presentation development skills with meticulous attention to detail.
  • Ability to transform complex ideas into accessible, reader-friendly communications.
  • Track record of working effectively in-house or within an agency to shape an integrated approach to corporate communications.
  • Previous experience of digital communication tools, segmentation and social media including data management and analysis.
  • Excellent presentation, listening, consulting, problem solving, analytical, organisational, and time management skills.
  • Strong interpersonal skills with the ability to develop productive and positive relationships across wide stakeholder groups and able to build a strong rapport with senior management.
  • Experience in project management, with skills necessary to interpret what is needed for the success of a project and to create appropriate schedules for timely delivery.
  • Ability to multi-task and balance changing priorities : flexibility and openness to change.
  • Strong team skills with the ability to work effectively to accomplish key objectives.
  • Mastery of Microsoft Office functionality and best practices, especially with presentation / speech development and delivery.
  • Fluency in English required, knowledge of another regional language (e.g. Cantonese, Mandarin) highly desirable. Bi-lingual applicants desirable.
  • Exercise tact and diplomacy with internal and external business partners, across cultures and regions.

    Travel will be approximately 10 -15% of the time.


  • Global Perspective Understands business on a global scale, understands differences in people and cultures, and is effective across varied conditions.
  • Agility Responds quickly to opportunities, is flexible, and effectively embraces change.
  • Effective Communication Communicates clearly and succinctly in a variety of settings and styles, listens, and presents a professional image.
  • Stakeholder Focus Identifies and understands stakeholders and their needs, acts with their interest in mind, and gains their trust and engagement.

  • Decision Quality Makes good decisions based upon a mixture of analysis, wisdom, experience, and judgment
  • Organizing Can organize resources (people, funding, material, support) to get things done; can orchestrate multiple activities at once to accomplish a goal;
  • uses resources effectively and efficiently.

  • Functional / Technical Skills Has the functional and technical knowledge and skills to do the job at a high level of accomplishment
  • Planning Accurately scopes out length and difficulty of tasks and projects; sets objectives and goals; breaks down work into the process steps;
  • develops schedules and task / people assignments; anticipates and adjusts for problems and roadblocks; measures performance against goals; evaluates results

  • Priority Setting Spends time on what’s important; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus
  • Learning on the Fly Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement;
  • enjoys the challenge of unfamiliar tasks

    This job description is a summary of job requirements and duties and is not intended to be an exhaustive list of all areas of responsibility.

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