Marketing Director, HK&TW
Hong Kong, Hong Kong

About the role

1.Marketingstrategies vision and building

  • Observing market trends and translating consumer insights intolong-term strategy to drive growth of Dyson across the business
  • Lead the local marketing agenda at a global level, building strongpartnerships with global and regional leadership to ensure support andalignment on key business needs.
  • Deliver excellence of execution alongside ownership of marketinginvestment with strong commercial governance.
  • Manage media external agencies, creating clear joint business plansthat deliver key outcomes including spend efficiencies.
  • Be responsible forexternal agency relationships and contractual agreements. 2.Brand Strategy and Category Management

  • Develop and drive initiatives and campaigns designed to deliveroverall business and category objectives.
  • Drive innovation and transformation in how Dyson reaches consumersthrough media, content and experience.
  • Own and approve all categories campaigns. Track and reviewperformance, implementing a test, learn and optimise approach.
  • Assess the business performance of each category and work withsales leadership to develop joint strategies for these categories.
  • Work cross functionally with relevant business stakeholders such assales, ecommerce, PR, Legal, finance to deliver on opportunities.
  • 3. BringingDyson brand & technology to life and to the world through point of sale,retail marketing activities.

  • Take ownership of the shopper journey and experience, defining keystrategic levers that drive premium and unique experiences to Dyson consumersthrough retail.
  • Overlay category specific needs with channel strategy, driveinitiatives that could uplift sales performance as well as demo innovation intechnology brand experience.
  • Be a brand champion to Dyson global retail team, & within theHK / TW team.
  • 4.Development and implementation of communication strategy and programme

  • Author overall brand communications strategy for DysonHKTW, taking into account our full categories proposition and voice what makesDyson different to our competitors.
  • Planhow this cascades across each category to show clear product differentiationand superiority.

  • Work with PR / Communication team to leverage and engagewith local government and standard body in category standard developmentprocess.
  • Lead category heads to develop communications plansthat cross different media, from TV, press, online down to packaging and price.
  • 5.Build, develop and promote an effective team with Dyson Culture and DNA

  • Inspire, lead and motivate the Marketing function across category,media and retail.
  • Design, build and strengthenthe marketing team to become future fit.
  • Develop and upskill the team on the jobs and through regularfeedback, 1 : 1’s, agreed objectives
  • Manage talent and succession plans.
  • Support and coach the team to ensure that they can communicate effectively throughout theorganisation both locally and at Group level.
  • Develop relationships with critical channel partners to effectivelyimplement Dyson’s vision in the market
  • About you

  • Integrated,authentic and trustworthy
  • Abilityto prioritize, manage multiple tasks and resistant to stress
  • Avery strong and polished communicator and storyteller
  • Effectiveinfluencing skills and at the highest level. Exceptional communicatordisplaying exemplary written and verbal skills
  • Strongcross-functional leadership skills, including experience managing complexprojects and integrating new initiatives across an organization
  • Proactiveand assertive in problem solving and recognizing / taking action on opportunities
  • Strongleadership and proven experience in building high performance teams
  • SeeAmbiguity as opportunity
  • Excellentorganizational and planning skills
  • ProvenEnglish language proficiency both in written and oral. In addition proficiencyin Mandarin and / or Cantonese is preferable.
  • Bachelor’sdegree or equivalent, MBA preferred.
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