About the role
1.Marketingstrategies vision and building
Observing market trends and translating consumer insights intolong-term strategy to drive growth of Dyson across the business
Lead the local marketing agenda at a global level, building strongpartnerships with global and regional leadership to ensure support andalignment on key business needs.
Deliver excellence of execution alongside ownership of marketinginvestment with strong commercial governance.
Manage media external agencies, creating clear joint business plansthat deliver key outcomes including spend efficiencies.
Be responsible forexternal agency relationships and contractual agreements. 2.Brand Strategy and Category Management
Develop and drive initiatives and campaigns designed to deliveroverall business and category objectives.
Drive innovation and transformation in how Dyson reaches consumersthrough media, content and experience.
Own and approve all categories campaigns. Track and reviewperformance, implementing a test, learn and optimise approach.
Assess the business performance of each category and work withsales leadership to develop joint strategies for these categories.
Work cross functionally with relevant business stakeholders such assales, ecommerce, PR, Legal, finance to deliver on opportunities.
3. BringingDyson brand & technology to life and to the world through point of sale,retail marketing activities.
Take ownership of the shopper journey and experience, defining keystrategic levers that drive premium and unique experiences to Dyson consumersthrough retail.
Overlay category specific needs with channel strategy, driveinitiatives that could uplift sales performance as well as demo innovation intechnology brand experience.
Be a brand champion to Dyson global retail team, & within theHK / TW team.
4.Development and implementation of communication strategy and programme
Author overall brand communications strategy for DysonHKTW, taking into account our full categories proposition and voice what makesDyson different to our competitors.
Planhow this cascades across each category to show clear product differentiationand superiority.
Work with PR / Communication team to leverage and engagewith local government and standard body in category standard developmentprocess.
Lead category heads to develop communications plansthat cross different media, from TV, press, online down to packaging and price.
5.Build, develop and promote an effective team with Dyson Culture and DNA
Inspire, lead and motivate the Marketing function across category,media and retail.
Design, build and strengthenthe marketing team to become future fit.
Develop and upskill the team on the jobs and through regularfeedback, 1 : 1’s, agreed objectives
Manage talent and succession plans.
Support and coach the team to ensure that they can communicate effectively throughout theorganisation both locally and at Group level.
Develop relationships with critical channel partners to effectivelyimplement Dyson’s vision in the market
Integrated,authentic and trustworthy
Abilityto prioritize, manage multiple tasks and resistant to stress
Avery strong and polished communicator and storyteller
Effectiveinfluencing skills and at the highest level. Exceptional communicatordisplaying exemplary written and verbal skills
Strongcross-functional leadership skills, including experience managing complexprojects and integrating new initiatives across an organization
Proactiveand assertive in problem solving and recognizing / taking action on opportunities
Strongleadership and proven experience in building high performance teams
SeeAmbiguity as opportunity
Excellentorganizational and planning skills
ProvenEnglish language proficiency both in written and oral. In addition proficiencyin Mandarin and / or Cantonese is preferable.
Bachelor’sdegree or equivalent, MBA preferred.