Senior Analyst - Customer Insight/ Analytics
鰂魚涌, 香港
source : Dairy Farm

The Job

  • To formulate and drive predictive analytics, market insight plan and provide data-driven recommendations for customer engagement strategy
  • To support deliveries of ad-hoc analytical projects to the clients with actionable insight, communicated in a manner appropriate to the audience
  • To support deliveries of campaign activity to evaluate its success and to provide robust recommendations for future improvements
  • To identify and support in driving efficiency of regular tasks through automation and streamlining of processes
  • QA of team members’ work to ensure all deliveries are error-free
  • The Person

  • Educated to degree level in numerical field (e.g. Mathematics, Statistics, Economics)
  • 4 - 5 years hands-on experience in CRM data analysis, data extraction, customer segmentation and / or statistical modelling, ideally from retail industry or Loyalty / CRM / Marketing Agency.
  • Solid experience in Tableau, SQL and Python programming
  • Knowledge of R is a plus
  • Confident communicator of analytics to technical and non-technical audiences
  • A natural curiosity to interrogate data and identify hidden patterns to support business needs
  • Knowledge of Microsoft Azure environment, Databricks is a plus
  • Dairy Farm is responsible for ensuring that all personal information collected from each Candidate presented to Dairy Farm is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.


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