Manager to Senior Manager, Marketing Planning & Promotion - RBD
Industrial and Commercial Bank of China (Asia) Limited
Hong Kong, Hong Kong

Job Responsibilities

  • Organise marketing campaigns and sales promotion programs, monitor results and conduct post-event review and fulfillment
  • Formulate and execute promotion plans (through advertising, social media, press release etc) for promotions and brand exposure
  • Organise customer experience events for acquisition or loyalty building
  • Explore partnership opportunities and to develop joint promotions
  • Identify PR angles to generate media exposure of the Bank
  • Conduct marketing research to keep track of promotions and activities by key market players
  • Work with internal departments to ensure all the marketing materials and activities are complied with internal legal and compliance requirement
  • Job Requirements

  • University graduate ; preferably degree in Business Administration, Marketing or Communications
  • 5-7 years of work experience in banking industry with exposure to marketing promotions, PR, customer events and project management
  • Good command of spoken and written English and Chinese, including Putonghua
  • Strong business sense with good analytical skills
  • Good interpersonal, leadership and project management skills
  • Able to work under pressure and tight deadlines
  • Proficient in Word, Excel, PowerPoint and Chinese Typing
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