Assistant UX Copywriting Manager - Hang Seng Bank (HK)
HSBC Group
Central, Hong Kong

Job description

A Career with Hang Seng Bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services.

We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Digital Banking

We are currently seeking a high calibre professional to join our team as Assistant UX Copywriting Manager .

Principal responsibilities

  • Support or lead digital content for user experience (UX) design as well as the wider digital teams at Digital Banking by creating clear, elegant copy in Traditional Chinese / Simplified Chinese and English, with suitable communication for audiences from a variety of backgrounds, for all devices supported by the operation
  • Shape, define and own the Hang Seng tone of voice which stems from our design guiding principles
  • Support production of high quality and accurate UX writing / copywriting across digital channels
  • Support production of UX content / copywriting appropriate to a variety of project goals and audiences
  • Optimise and reconfigure existing internal and external communications to adhere to user experience best practice and the new tone of voice
  • Quality control and quality assurance on own and teams’ work, assist colleagues by proofreading output as required
  • Work across a variety of projects, ensuring adequate and appropriate prioritisation
  • Ensure all content presents an accurate overview of brand and is aligned to brand guidelines and tone
  • Ensure consistency both within journeys and across platforms
  • Requirements

  • University Graduate in Interaction Design, Communications, Journalism or a related discipline
  • 3+ years of experience in copy editing and / or copywriting, preferably with a focus in UX writing
  • Excellent command of written Traditional Chinese / Simplified Chinese, capability in English a big plus
  • Ability to translate detailed and complex requirements into user-friendly experience with UX writing
  • Understanding of user experience and digital design best practices
  • Understanding of User Centered Design methodology and its practical implementation
  • Ability to clearly and effectively communicate ideas and solutions to stakeholders
  • Good relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities
  • People experience in customer-focused organisations with leadership skills motivating and inspiring others to excel
  • Be open to receiving feedback and constructive criticism
  • Be passionate about all things UI / UX and other areas of design and innovation
  • Working knowledge in UI / UX Software (Sketch, Photoshop, InDesign, Figma, etc.)
  • Ability to work within a Design System and propose various concepts within given constraints
  • Good time management and prioritisation of projects and tasks
  • Understanding of agile / scrum methodology
  • Strong online portfolio available for viewing
  • Previous experience in the financial sector preferable but not a must
  • Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery
  • If you would like to explore other opportunities at Hang Seng Hong Kong, please visit for details.

    The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at the HSBC Group.

    As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey.

    If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.


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