Assistant Manager, Customer Value Management (Credit Card business)
Dah Sing Bank
Hong Kong

The incumbent will manage a team to be responsible for customer behavioral analysis and evaluation, channel analysis, development and maintenance of propensity models for cross-selling and retention, marketing campaign management as well as business report compilation.

Main Responsibilities :

Lead a team to conduct the following tasks for the business units in retail banking

  • Identity business opportunities by performing the in-depth analysis for increasing the customer value through improved targeting and customer experience among various channels
  • Manage the team member to work closely with business and channel teams on campaign management including campaign design and evaluation.
  • Lead the team to compile MIS business tracking reports
  • Work experience in Credit Card business is preferred but with knowledge in other banking products will also consider.
  • People Specifications :

    Qualifications : - University graduate major in statistics, quantitative analysis, computer science or related discipline

    Experience : - Minimum 4 years’ experience in analytics for retail banking

  • Candidate with more experience will be considered as manager
  • Experienced in analytical skills, campaign management and MIS reports
  • Good communication skills and good command of written and spoken English and Mandarin
  • Special Skills : - Knowledge in SAS programming


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