Network Guard (HK) - Content Strategist (Digital Copywriting)
Network Guard (HK)
Hong Kong
5天前
source : Happyer

Who we're looking for

Network Guard (HK) is looking for a Content Strategist (Digital Copywriting) to join the team!

What you will be doing

  • Pitch and write posts for our blog, which covers topics including digital rights, data privacy, and online security. Formats range from highly technical explainers to how-to guides and listicles.
  • Strategize for content-marketing campaigns related to updates to our products and in-house research.
  • Convey sometimes technically complex topics in a way that’s clear, compelling, and accessible for average consumers.
  • Write and optimize content for landing pages for search, for sales, or both.
  • Deliver world-class content by working across teams (PR, SEO, advertising, bloggers, product managers, affiliates).
  • Stay up to date on relevant technology news.
  • Write and optimize content for landing pages for search, for sales, or both.
  • Help plan the look and feel of those pages, including images and other media, with the help of our in-house video and graphics experts.
  • Deliver world-class content by working across teams (PR, SEO, advertising, bloggers, product managers, affiliates).
  • Make sure our marketing message is consistent across all channels
  • Your success metrics include

  • Web traffic and engagement generated by your blog and social media content
  • Conversion rates of your landing pages and sales copy
  • Quality and speed of project delivery
  • Who you are

  • Fluent or native English speaker.
  • Superb writing skills.
  • Adaptability in writing style, able to effectively target a wide range of audiences.
  • Interest in and knowledge of modern tech topics, such as cryptocurrency, online surveillance, VPNs, and privacy legislation.
  • Work experience in content marketing.
  • Ability to take technical concepts and make them easy for laypeople to understand with clear, concise, and accurate writing.
  • Good research skills.
  • Comfortable working independently, with good organizational and time-management skills.
  • Optional skills and experience

  • Interest in internet security, privacy, and tech (general)
  • Solid understanding of SEO techniques and tools
  • Knowledge of web traffic metrics and experience using Google Analytics
  • Experience using WordPress, Contentful, or another content management system
  • Experience writing landing page or blog copy
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