Vice President| APAC iShares Product Marketing | Hong Kong / Singapore
Hong Kong, Hong Kong

About this role

BlackRock’s iShares is the #1 Exchange Traded Fund (ETF) provider globally with over $3 trillion in assets under management.

With more than a decade of ETF innovation and expertise, iShares is a trusted leader in the ETF industry. We serve investors of all sizes, including personal investors, wealth managers, banks, asset managers, pensions, and insurers.

The platform offers clients a comprehensive range of products that provide precise, transparent and cost-efficient access to a full range of asset classes and global markets.

Role Overview :

The iShares APAC Marketing team is leading our effort to transform distribution in a constantly evolving asset management industry, through developing & scaling globally consistent messages to drive product segment growth.

We are hiring a highly motivated individual to help lead product marketing for BlackRock’s APAC-listed ETFs and global range of ETFs distributed in APAC.

This individual will help drive the APAC product marketing strategy and manage the key messaging for our fastest growing product segments.

This is a high-impact, entrepreneurial role.

Key Responsibilities :

Strategy & Insights : In close collaboration with partners across Product, Sales and Strategy, develop and drive the integrated scaled distribution strategy for our iShares ETFs.

This requires assessing commercial opportunities, deriving competitive messaging insights, and partnering closely with Product and the Global Product Marketing group to influence strategic launches and campaigns.

Messaging and content : Develop and localize global messaging and key narratives for priority product segments, including sustainable, fixed income, and thematics.

In partnership with Product, develop a strategy for content and messaging to support commercial opportunities. Create high-impact, client-tailored web pages and content for use through scaled distribution tactics and sales engagements.

Partner with sales to help refine and scale messaging to clients. Responsible for ensuring consistency of message across distribution channels, as well as partnering with the active product marketing team to ensure a consistent BlackRock narrative.

Launches and ongoing campaigns : In close collaboration with partners in Product, drive the product launch and thought leadership activation strategy.

Work closely with channel marketers and product in Asia, Japan and Australia to support both locally listed product campaigns as well as global product into local markets.

Qualifications :

3-7 years of experience in product, strategy, sales, product marketing, corporate communications and / or directly relevant role

Strong commercial market awareness, client acumen and intellectual curiosity

Driven and self-motivated with the ability to own and execute on a range of initiatives at once, leading and influencing cross-functional teams

Strategic thinker with excellent written, quantitative and analytical skills

Intellectual curiosity, with an agile and creative mind; demonstrates critical thinking and an innovative approach to problem solving

Highly collaborative nature and exceptional interpersonal skills

Strong communication skills (written and oral)

High energy, intensity, discipline and attention to detail

The highest level of integrity and fiduciary orientation

Bachelor’s degree; history of academic and professional achievement

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.


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