Officer, Content Management
Dah Sing Bank
Hong Kong

Job Purpose :

Assist the team in developing, maintaining and fine-tuning of the Bank's website into a competitive and sales-oriented channel.

It is responsible for the maintenance of all published online materials and to perform as a gatekeeper of online corporate identity

Main Responsibilities :

  • To provide day-to-day support on web content management of the Bank's websites and mobile applications, working closely with different product owners of Retail Banking Division.
  • To conduct training to internal users for CMS usage (if necessary)

  • To work closely with products & marketing team and support the analysis and reporting of online marketing campaigns (including email marketing)
  • To monitor the market trend, prepare benchmarking and web statistical reports
  • To manage website traffic statistics
  • To assist the team to execute and monitor digital banking development projects
  • To assist the team to execute digital marketing programs to achieve business targets
  • Incumbent Requirements :

  • Higher Diploma, degree or above with major in Business Administration, Marketing, e-Commerce, Creative Media, Information Technology or related disciplines
  • Relevant experience in banking industry with proven track records in content management & online marketing preferred
  • Experience in artwork production / adaptation with strong sense of art and creativity
  • Self-motivated with strong analytical and planning skills
  • Detail-oriented & able to work under pressure to meet tight schedule
  • Good communication skills and attention to detail
  • Good knowledge of web applications and new technologies
  • Experience in HTML, CSS, XML and JavaScript is a must
  • Experience in using content management system and site analytics tool
  • Proficient in using Adobe Dreamweaver and Photoshop
  • Good command of both Chinese and English
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