Job Responsibilities :
Establish and manage respective brand image, content strategy as well as performances on the brand's social media platforms of Magazines
Manage the day-to-day operations of social media platforms
Establish and manage the title's digital image, personality, tone and brand on all social media platforms including but not limited to Facebook, Instagram and YouTube.
Handle all distributions to ensure relevant content and format is pushed on suitable platforms.
Plan, develop, schedule, publish and monitor brand's social media content to implement all best practices and optimize performance
Initiate and develop positive conversation and interaction with audience
Work with editors to research, discover, curate and produce social media content on key events and hot topics
Collaborate with Digital Product team to define and implement social media strategy to grow magazines' reach, fan base and engagement.
Take part in testing new functions and features on social media platforms with Digital Product team
Adapt to changes in social media landscape to take advantage of opportunities and mitigate losses
Job Requirements :
Degree holder or equivalent qualification in Communications, Journalism or related disciplines
Minimum 5 years experience in digital content creation
Extensive knowledge of social media platforms
Ability to execute a social media strategy
Experience using Google Analytics and other social media analytical tools
Excellent communication skills for collaboration
Excellent written and spoken Chinese and English
Candidates with less experience will be considered as Senior Content Executive
Work Location will be in Wong Chuk Hang Office - South Island Place
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