Content Manager, Social Media
South China Morning Post
Hong Kong

Job Responsibilities :

  • Establish and manage respective brand image, content strategy as well as performances on the brand's social media platforms of Magazines
  • Manage the day-to-day operations of social media platforms
  • Establish and manage the title's digital image, personality, tone and brand on all social media platforms including but not limited to Facebook, Instagram and YouTube.
  • Handle all distributions to ensure relevant content and format is pushed on suitable platforms.
  • Plan, develop, schedule, publish and monitor brand's social media content to implement all best practices and optimize performance
  • Initiate and develop positive conversation and interaction with audience
  • Work with editors to research, discover, curate and produce social media content on key events and hot topics
  • Collaborate with Digital Product team to define and implement social media strategy to grow magazines' reach, fan base and engagement.
  • Take part in testing new functions and features on social media platforms with Digital Product team
  • Adapt to changes in social media landscape to take advantage of opportunities and mitigate losses
  • Job Requirements :

  • Degree holder or equivalent qualification in Communications, Journalism or related disciplines
  • Minimum 5 years experience in digital content creation
  • Extensive knowledge of social media platforms
  • Ability to execute a social media strategy
  • Experience using Google Analytics and other social media analytical tools
  • Excellent communication skills for collaboration
  • Excellent written and spoken Chinese and English
  • Candidates with less experience will be considered as Senior Content Executive

    Work Location will be in Wong Chuk Hang Office - South Island Place

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