Digital Optimisation Specialist - Retail Banking and Wealth Management
HSBC Group
Hong Kong, China


Some careers have more impact than others. If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be.

Retail Banking and Wealth Management serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures.

It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-

centric propositions and innovative and efficient distribution channels. We are currently seeking a high caliber professional to join our team as Digital Optimisation Specialist .

Principal responsibilities

  • Accountable for leading a programme of optimisation projects and coordinating the successful development and execution of ABN and multivariate testing and content targeting.
  • Working with the business to educate senior managers and channel owners on the benefits of optimisation and to develop and prioritise optimisation strategies for their digital channels based on local and global goals and objectives to maximise revenue generation and business growth.
  • Interpreting Group Digital strategy in order to ensure hypotheses and identified opportunities support this.
  • The role is a combination of project manager, optimisation specialist, usability expert and business consultant and is responsible for overseeing the day to day execution of testing programs
  • Requirements

  • Experience with A B Testing and Multivariate Testing MVT solutions, experience with personalisation projects or programs an advantage
  • Strong quantitative skills and familiarity with statistical analysis or experiment design a plus
  • Proven program and project management experience and understanding of client business needs
  • Knowledge of HTML and JavaScript, a programming or scripting background would be advantageous
  • Ability to produce clear concise technical documentation
  • Working knowledge of Adobe Marketing Cloud. Full standard range of Office applications such as Excel, PowerPoint, and Word.
  • Subject Matter Expertise of channel, including technical, commercial, market place and customer considerations.
  • Strong Commercial focus, ability to balance risks versus rewards and maximize the cost effectiveness and profitability for the business.
  • Pragmatic decision making skills, with the ability to make clear judgments based on data and understand the implications.
  • Highly developed communication skills, both written and verbal, to explain complex or technical issues.
  • Innovative, the ability to approach things differently or do different things to deliver goals.
  • To have a clear high level view and understanding of the Multi Channel and Digital strategies and regional sales and servicing plans.
  • Respectful of different cultures, working with colleagues from across all five regions
  • You’ll achieve more when you join HSBC. Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

    HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

    Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

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