CRM Executive
鰂魚涌, 香港
source : Dairy Farm

The Job :

The key responsibilities of the CRM Executive are as follows :

  • Setup and management of campaigns including templates, communications, workflow / journeys
  • Accuracy of content for campaigns
  • Testing of campaigns and offers
  • Tracking of campaigns
  • Pre / post campaign analysis
  • Specifically, the CRM Executive carries out all aspects of digital campaign management and delivery and works to :

  • Assist the CRM Manager and the wider team in the execution of all eCRM and digital campaigns
  • Ensure campaign creative and copy is received on time and campaigns are deployed in line with strategy
  • Setup of campaigns within marketing automation tools include communication templates, send rules, workflow / journeys, audience selection, media selection and relevant tracking
  • Carries out the end to end testing of campaigns and offers
  • Ensure that all campaigns are briefed to relevant stakeholders within defined timelines and that all teams are aware of each campaign
  • Assist the CRM Manager in the delivery of pre and post campaign analysis ideally with experience of A / B testing and multivariate experiments
  • Sets up the tagging of email and digital campaigns to ensure these are properly tracked
  • Assist the wider team with ad hoc tasks as and when required
  • The People :

  • Minimum 2 years’ experience in an eCRM / digital marketing campaign role with relevant industry experience
  • Knowledge of campaign management toolsets experience with Salesforce Marketing Cloud and wider Salesforce tools is preferable
  • Good communication skills
  • Creative skills and a knowledge of HTML and scripting is useful but not essential
  • Must be able to prioritise workload
  • Proficient in spoken and written English. Ideally will also have spoken and written Mandarin.
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