Digital Strategist (Social Media/ CRM)

Ogilvy

Quarry Bay, HK

4天前

Overview

Ogilvy, Social is a global, cross-discipline team of social experts from across all of Ogilvy’s businesses. We know there’s a new customer and stakeholder journey defined by the increasing impact our networks have on purchase decision and our behaviors.

We design integrated social solutions that combine deep disciplines like CRM, public relations and shopper marketing and rooted in what drives behavior.

Responsibilities

Support a team in social business program planning and strategy development

Contribute to cross-discipline social media team, spanning advertising, direct marketing, public relations and shopper marketing

Online research and social media monitoring using a variety of social media listening tools

Campaign execution in the areas of content activation, influencer identification, influencer outreach and community management

Measure campaign effectiveness using a variety of social media analytics tools

Day-to-day client relationship management

Project management

Qualifications

Have a Bachelors degree or equivalent with a strong academic record

Have 5+ years work experience in a digital, advertising or PR agency, or related field

Be fluent in Cantonese and English language, reading and writing (test will be given); Mandarin would be advantageous

Have excellent communication skills verbal and written

Think critically and creatively, meaning the ability to think clearly and rationally, solve problems and develop new and useful possibilities

Plan and execute on multiple projects simultaneously in an organized fashion

Work calmly and maintain good judgment in a fast-paced work environment

Proactive to approach new work tasks and responsibilities

Collaborate with colleagues in different countries and appreciate cultural differences

Understand current and emerging media platforms and their usage from a consumer and business perspective

Understand how to drive conversations and online word of mouth

Be passionate about social media and word of mouth marketing

Additional skills preferred, but not required :

Management experience

Business development experience

Paid media experience

We offer 5-day work, good career prospects and attractive remuneration package to the right candidate.

All information collected will be solely used for recruitment purposes only.

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